If you missed Gabriel Cáceros post last week about Kokai, The Trade Desk’s new AI tool, take 5 minutes to read it and put yourself ahead of the advertising game! He breaks down what The Trade Desk is, and how Kokai is set to revolutionize your retail media strategy by placing first-party data at the core of your campaigns, enhancing targeting precision and effectiveness. 💯 This innovative new tool sets a new standard for the future of programmatic advertising! 🚀 ⬇️⬇️⬇️⬇️⬇️
Discover The Trade Desk’s New AI Technology: Kokai Let’s dive into how Kokai is set to transform your retail media strategy on the open internet and elevate your marketing strategy. 1. First-Party Data at the Forefront First-party data has become invaluable in the data privacy and personalized marketing age. Kokai places first-party data at the core of your campaigns, enabling you to tap into the information you already possess about your audience. This data can come from various sources, including retail data, which can be crucial for effectively targeting specific demographics. The concept of “seeds” is central to Kokai’s strategy. Unlike in the previous Solimar platform, where seeds were merely a starting point, in Kokai, seeds represent your ideal customers—those who have already purchased your products. By identifying and targeting these seeds, Kokai optimizes your campaigns to reach similar potential customers, enhancing your targeting precision and campaign effectiveness. 2. Enhanced Trader Toolkit Kokai’s user interface is designed to bring your campaigns to life with real-time updates and powerful AI-driven insights. The new UI features a forecasting snapshot that provides up-to-the-minute data on your campaigns, including flights, spending, and performance metrics. This allows you to make informed decisions quickly and efficiently. The integration of Trade Desk’s AI, known as Co-op, has also been enhanced. Now, you can control Co-op optimizations at a granular level, turning specific optimizations on or off based on your needs. This flexibility empowers you to fine-tune your campaigns for optimal performance, whether it’s adjusting for geo-targeting, time of day, or frequency capping. 3. Quality Inventory at Scale Kokai introduces the concept of S&P 500+, a curated list of high-quality suppliers and publishers. This list ensures that your ads are placed in premium environments, enhancing the effectiveness of your campaigns. Additionally, the “blue list” provides access to pre-negotiated pricing with top-tier publishers like Spotify, Hulu, and Disney, thanks to Trade Desk’s extensive partnerships. 4. More Data at Your Fingertips One of Kokai’s standout features is the increased visibility and accessibility of data. You no longer need to download and analyze reports manually. Kokai provides real-time insights directly within the platform, including base and max bid recommendations that help you stay competitive without overspending. This dynamic bidding strategy compares your ad groups not just within your campaigns but across the entire Trade Desk ecosystem. 5. Intuitive User Interface Kokai’s UI is designed to simplify complex campaign management tasks. The “programmatic table,” reminiscent of a periodic table, organizes all campaign elements in an easy-to-navigate layout. This holistic view allows you to manage and adjust your campaigns seamlessly, from seed creation to optimization and reporting. #retailmedia