“An amazing marketer, Alan has an incredible understanding the art and science of the space. He can guide strategic research and draw insightful conclusions that lead to real results for the company. Alan has a talent for building incredible teams, and managing them to success. This skill extended to the management our our agency relationship. Alan provided just the right balance, offering guidance while inviting counsel. He was a great client, and I look forward to the opportunity to partner with him again.”
About
Digital marketer across all channels to acquire/retain customers for high-growth on-line…
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Board of Directors
SunAWARE International Foundation
- Present 19 years
Simple steps to prevent and detect skin cancers.
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Board of Directors
Stay Out of the Sun (SOS) Foundation
- Present 19 years
To promote awareness of the dangers of sun exposure and support melanoma research and education.
Publications
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Why Facebook Atlas Falls Short On Cross-Channel Ad Data (Hint: It's Not in a Vacuum)
WIRED
When measuring ad value, make sure that you’re getting insight into the full funnel and cross-channel interplay throughout your entire ad ecosystem, not just one element of it.
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2015 Hot 100 - Code42.com
Internet Retailer
Each year the editors and researchers at Internet Retailer spend months evaluating and compiling a list of the most innovative, creative and effective e-retail web sites based on their experience, as well as industry experts' opinions.
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Power Search
Minnesota Business
How St. Paul-based OptiMine helps clients make an impact online by getting the most out of their paid-search advertising.
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Cheaper and Better
Internet Retailer
Retailers encourage consumers to use live chat because of its unique capabilities and relatively low cost.
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Online Marketplaces Help Second 500 E-retailers Reach a Broader Audience
Internet Retailer
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Display Impressions Optimize Paid-Search Campaigns
Online Media Daily
OptiMine Software has created an attribution model that allows marketers to use display advertising impressions to optimize paid-search engine ads, rather than search terms used to target or retarget display ads.
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