About
A creative strategist at heart, I'm an experienced content producer with 5+ years in B2B…
Contributions
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Here's how you can create a customized learning strategy for advancing your content marketing skills.
B2B storytelling lags in the marketing world, especially compared to DTC. Our audiences are *regular* people in businesses — they watch TikToks and listen to podcasts to be entertained. If you can help them get better at their jobs, that's the cherry on top. Content strategies that are less about monetizing and selling but lean into a true creator commerce strategy with personality-driven content are where things get interesting (it's a creator economy, after all). I think there are lots of opportunities for B2B marketing to be treated more like DTC. What do you think?
Activity
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Can't stop, won't stop with all the content lately. Especially considering the hard truth that paid acquisition costs are increasing… So we…
Can't stop, won't stop with all the content lately. Especially considering the hard truth that paid acquisition costs are increasing… So we…
Liked by Alex Rosas
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How do push notifications help brands become more revenue-efficient? Had a blast with the legendary Ari Murray on the Go-to-Millions podcast. 🎉…
How do push notifications help brands become more revenue-efficient? Had a blast with the legendary Ari Murray on the Go-to-Millions podcast. 🎉…
Liked by Alex Rosas
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Here’s how you can execute influencer campaigns for $0 today: Database: Instagram, YouTube, and now TikTok. - Hack 1: Parner with a complementary…
Here’s how you can execute influencer campaigns for $0 today: Database: Instagram, YouTube, and now TikTok. - Hack 1: Parner with a complementary…
Liked by Alex Rosas
Experience
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Education
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Loyola Marymount University
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Activities and Societies: Bachelor of Fine Arts & Communication: Art History Minor in Business Administration: Marketing Minor in Fine Arts & Communication: Dance Studied Abroad in Madrid, Spain (Fall 2015) Member of the Epsilon Zeta Chapter of Delta Gamma LMU Senior Legacy Committee LMU Research Symposium Participant LMU Entertainment Industry Connection Network
Licenses & Certifications
Languages
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English
Native or bilingual proficiency
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Spanish
Limited working proficiency
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German
Limited working proficiency
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