“It would be hard to over state Bennie’s value as a digital marketing leader. In the three years I have been working with him on the Dr Pepper account, he has been a go-to resource for me on digital and social strategy. If he doesn’t already know the best path to take in a given situation (which is rare), he has a knack for very quickly digging in and finding the best solution. His never-ending curiosity and desire to push himself and our work beyond the status quo is admirable. Bennie is both confident and poised, and he makes those around him feel as if they’re going to succeed no matter the challenge. Selfishly, I always want to have Bennie in my corner. ”
About
Strategist / Entrepreneur / Educator
I lead Connections Strategy at Deutsch LA…
Contributions
Activity
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I'm beyond thrilled about this one! Brand Innovators in our our backyard + hosted by our incredible partners at American Airlines. Hope to see you…
I'm beyond thrilled about this one! Brand Innovators in our our backyard + hosted by our incredible partners at American Airlines. Hope to see you…
Liked by Bennie Reed
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Last night, I had the honor of moderating the panel at the Latinx for ADCOLOR "Un Verano en Familia" mixer, hosted at Google. ☀ When Miguel…
Last night, I had the honor of moderating the panel at the Latinx for ADCOLOR "Un Verano en Familia" mixer, hosted at Google. ☀ When Miguel…
Liked by Bennie Reed
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The funny thing is, the text I sent before this was something along the lines of “I’m done for the day, I don’t want to think about Topgolf right…
The funny thing is, the text I sent before this was something along the lines of “I’m done for the day, I don’t want to think about Topgolf right…
Liked by Bennie Reed
Experience
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Education
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Texas Tech University
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Activities and Societies: American Advertising Federation Texas Tech Chapter First Friday Art Trail: Tornado Gallery Showcase (July 2008)
Honors & Awards
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Webby Judge 2023
Webby Awards
The Internet’s highest honor, The Webbys.
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Effie Awards 2021: The Launch of Dr Pepper Zero Sugar
Effie Awards
Challenger Brand Solution, Silver for "The Zero You Deserve"
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Cannes Shortlist: NFTacos for Taco Bell
Cannes Lions International Festival of Creativity
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Google’s Year in Search: Garth Brooks & Metallica
Google
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National ADDY: 7UP Digital Bartender
ADDY Awards
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Webby Awards: 7UP Digital Bartender
Webby Awards
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Esports Awards 2018: Commercial Partner of the Year Nomination (Dr Pepper)
Esports Industry Awards
The aim of the Esports Awards is to acknowledge and reward outstanding achievement throughout the Esports and Gaming industry.
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Best in Show and Most Innovative Online Brand Creative
Dallas Ft Worth Interactive Media Awards
DPSG 7-UP: Mix it UP A Little
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Most Effective Integrated Marketing Campaign
Dallas Ft Worth Interactive Media Awards
DPSG - Dr Pepper: The Craving is Real
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2016 Digital Best in Show - Diet Dr Pepper
ADDYs
http://www.dietdrpepper.com/
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2016 Gold (2) and Silver (6) in Digital, Social, and Website Design
W3 Awards for Dr Pepper, Diet Dr Pepper, 7UP, and A&W Root Beer
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.
http://www.w3award.com/winners/gallery/?event=57&award=1&_p=12# -
2016 IAB MIXX Awards Screening Committee
IAB
The IAB MIXX AWARDS recognizes and celebrates the year’s best interactive marketing. Winning work ultimately serves to educate the marketplace about what works and why in digital marketing, as well as inspire the community by pointing to future trends and where the industry is heading.
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YouTube Ads Leaderboard: July 2016
Google/YouTube
The YouTube Ads Leaderboard showcases the top ads that people choose to watch each month. Our work for Diet Dr Pepper was featured.
https://www.thinkwithgoogle.com/platforms/video/leaderboards/youtube-leaderboard-july-2016.html -
Most Effective Integrated Campaign
DFW Integrated Marketing Awards (DFWIMA - EIMA)
Dr Pepper's Larry Culpepper College Football Campaign
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SMU Guest Lecturer - Meadows, Cox, SMU Marketing Assoc
Southern Methodist University
SMU Honors Marketing Practicum Course
SMU Meadows Temerlin Advertising Institute Advertising Campaigns
SMU Marketing Association -
2015 One Show Merit Award
The One Show
Cross-platform - Jeep - "River in the City"
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2015 IAB MIXX Awards Screening Committee
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The IAB MIXX Awards elevate interactive advertising by celebrating the world's most creative and high-impact digital executions.
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2015 Digital Trends
The Richards Group
The Agile Brand: Adapt to the Fast-Paced Digital World
http://trends.richards.com/the-agile-brand/ -
2013 “E-tailing & Retailing: Shopping in Today’s Marketplace”
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Co-author of an educational video production, “E-tailing & Retailing: Shopping in Today’s Marketplace” produced by CEV Multimedia
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2013 ADDY Award - Integrated Campaign
ADDY Awards
Received an ADDY Award in the category of Integrated Campaigns while at Smooth Fusion
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2012 Gold Medal in Logo/Letterhead Design
SIAA Awards
Received a Gold Medal Award for Top Tier Catering, Texas Tech University
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2015 ADDY GOLD - Interactive
ADDY DALLAS
Go RVing "Away" Adventure Series Microsite
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2015 ADDY Silver - Integrated Campaign
ADDY DALLAS
Ram Trucks "Pursuit of Happiness" Sports Illustrated Swimsuit Campaign
Recommendations received
10 people have recommended Bennie
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