About
You can reach me here at [email protected].
Rick Watson founded RMW Commerce…
Articles by Rick
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Shopify Summer Editions: Raising the Water Level
Shopify Summer Editions: Raising the Water Level
By Rick Watson
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Earnings Notebook: Shopify Q3 Proves It's Easier to Swim Not Holding a Boat Anchor
Earnings Notebook: Shopify Q3 Proves It's Easier to Swim Not Holding a Boat Anchor
By Rick Watson
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Klaviyo IPO Sets the Bar for Profitable SaaS Going Forward
Klaviyo IPO Sets the Bar for Profitable SaaS Going Forward
By Rick Watson
Contributions
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How do you experiment and learn from product impact data and feedback?
Having a data collection strategy up-front is a critical step in an important project -- as important as having unit and regression tests for a piece of code. If an "improvement" on a website or project causes important metrics to decline significantly, it's best to act as quickly as possible to reverse your change, or limit this experiment to only a small piece of traffic. Automating tests can be done using A/B testing platforms, are critical for important pages and there are many vendors out there for this purpose. For smaller changes, however, A/B testing every change can be cumbersome for some teams.
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How do you experiment and learn from product impact data and feedback?
At the beginning of a project, it's often not easy to understand exactly what impact your project will have on the business. At the very least, however, you should know which business metrics you want to affect. If you are building a landing page, then conversion rate is a popular one. You may not know which change will improve that metric. As a result, you will need a basket of experiments designed to improve it over time. The more you learn and improve a page, the more you discover can be improved.
Activity
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How Did You Get Into eCommerce? And Why Reputation Travels It's interesting to me that this is one of the most common questions I hear bandied…
How Did You Get Into eCommerce? And Why Reputation Travels It's interesting to me that this is one of the most common questions I hear bandied…
Posted by Rick Watson
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Rebuy Engine's Smart Search continues to pick up traction across the ecosystem. We just landed our first $100M+ fashion brand after a months long…
Rebuy Engine's Smart Search continues to pick up traction across the ecosystem. We just landed our first $100M+ fashion brand after a months long…
Liked by Rick Watson
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What is your incentive to eliminate your job? How about reducing the size of your team? What is your incentive to get more with less? Do you…
What is your incentive to eliminate your job? How about reducing the size of your team? What is your incentive to get more with less? Do you…
Liked by Rick Watson
Experience
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Education
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Vanderbilt University
Activities and Societies: IEEE
* Worked as a Graduate researcher at the Intelligent Robotics Laboratory at Vanderbilt University, focused on artificial intelligence and robot-human coordination.
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Activities and Societies: Debate Team, IRL Robotics Laboratory, IEEE
* Cum Laude
* One of only 2 EE undergraduates chosen to work in Vanderbilt Engineering's Intelligent Robotics Laboratory for Graduate Research.
Publications
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FDIH 2012 Keynote Speaker: Is Running a Marketplace Right for Me?
The Association of Danish Internet Commerce (FDIH)
See publication# Attendees: 800
Location: Copenhagen, Denmark -
ICE EBusiness Conference Keynote: What the Big Retailers are Thinking
Internet Commerce Entrepreneurs
See publication# Attendees: 50
Location: Atlanta, GA -
ECommerce Summit Featured Speaker: Is Running a Marketplace Right for Me?
NRF Global ECommerce Summit 2012
See publicationPresented at a NRF-sponsored summit hosted by ECommerce Europe.
# Attendees: 500
Location: Barcelona, Spain -
ETail West Featured Speaker: Elevate Strategy at your Company: How to Build a Repeatable Process for Innovation
WBR Etail West 2012
See publicationPresented at ETail West's Conference for internet retailers.
# Attendees: 100
Location: Palm Springs, CA -
Shop.org 2011 Panel Speaker: The Evolution of Ecommerce Through The Eyes of the Digital Executive, and Implications to the Mother Ship
Shop.org 2011 Panel
See publicationParticipant on a panel discussion with Kevin Ertell and Billy May. Led by Kasey Lobaugh.
# Attendees: 500
Location: Barcelona, Spain
Languages
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English
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Recommendations received
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