Ian Lurie

Ian Lurie

Seattle, Washington, United States
11K followers 500+ connections

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UCLA Law School

About

Digital marketing consultant, SEO, content guy, and overall digital marketing…

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Activity

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Experience

Education

  • UCLA Law School

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    Activities and Societies: Senior Articles Editor - Environmental Law Journal, Writer - National Lawyer's Guild, More experienced political pest

    My love for law school is defined by my length in the profession: 1 hour.

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    Activities and Societies: Writing tutor, member UCSD cycling team, political pest

    Majored in History, minored in Political Science.

Publications

  • One Trick Ponies Get Shot

    Portent

    From landscapers to lawyers, services companies have suffered in the 21st Century. All of these companies practice their crafts. But in the last decade, a new focus on 'productized' services has sucked the life out of services companies by de-emphasizing the craft and turning services into commodities.

    In the form of a corporate fable, One-Trick Ponies Get Shot discusses the problem, and offers a solution. Read:

    The limitations of a tactically-driven services model.

    How…

    From landscapers to lawyers, services companies have suffered in the 21st Century. All of these companies practice their crafts. But in the last decade, a new focus on 'productized' services has sucked the life out of services companies by de-emphasizing the craft and turning services into commodities.

    In the form of a corporate fable, One-Trick Ponies Get Shot discusses the problem, and offers a solution. Read:

    The limitations of a tactically-driven services model.

    How to build a strategic model around your services and tactics.

    Why and how this grows your business.

    See publication

  • The Web Marketing All-In-One Desk Reference for Dummies, 2nd Edition

    Wiley

    Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's…

    Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

    Other authors
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  • The Web Marketing All-In-One Desk Reference for Dummies

    Wiley

    A top-to-bottom guide for internet marketing, including SEO, social media, web analytics, blogging and pay per click marketing.

    Other authors
    See publication

  • Conversation Marketing: Internet marketing strategies

    Trafford Press

    Internet marketing strategy in a nutshell.

    See publication

Courses

  • UCSD, BA History (September 1986-June 1990)

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Languages

  • English

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Organizations

  • SEMPDX

    Advisory Board

    - Present

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