Articles by Jake
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Visier Launches the First People-Focused PaaS
Visier Launches the First People-Focused PaaS
By Jake Sorofman
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The People Cloud is Here! Wait, What’s a People Cloud?
The People Cloud is Here! Wait, What’s a People Cloud?
By Jake Sorofman
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A Workforce Awakening Drives the Next Act for Leadership in Business
A Workforce Awakening Drives the Next Act for Leadership in Business
By Jake Sorofman
Activity
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I'm excited to share an awesome opportunity to join the sales team at Visier Inc. as an Account Executive. Visier is the leader in people analytics…
I'm excited to share an awesome opportunity to join the sales team at Visier Inc. as an Account Executive. Visier is the leader in people analytics…
Liked by Jake Sorofman
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There are some interesting reactions today to Sarah Franklin's post today, and I'd love to ask my friendly professional network here on LI for…
There are some interesting reactions today to Sarah Franklin's post today, and I'd love to ask my friendly professional network here on LI for…
Liked by Jake Sorofman
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💭 Imagine asking a people question during your next leadership meeting and getting immediate natural-language answers, plus graphs and charts, while…
💭 Imagine asking a people question during your next leadership meeting and getting immediate natural-language answers, plus graphs and charts, while…
Liked by Jake Sorofman
Experience
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Education
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Activities and Societies: American Marketing Association George Hay Brown Scholar; Marketing Scholar of the Year, 1997-98; Beta Gamma Sigma
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Activities and Societies: Incomplete for now. May return someday.
Licenses & Certifications
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Merchant Mariner
USCG Merchant Marine Captain
Issued
Publications
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Why Words Matter--And Why Marketers Should Care
CMO.com
See publicationThe marketing profession hasn’t been particularly kind to language. Of course, ad copy can be a form of poetry in its own right—and sometimes it’s artful and inspired. But the average content generated by marketing organizations is boring at best and shameful at worst, writes guest blogger Jake Sorofman
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Adopting Enterprise Cloud Computing: A Graduated Transformation
Cloud Computing Journal
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The 6 Musts of Intelligent System Automation
Book; rPath Press
See publication"This book provides a clear, actionable, step-by-step guide to intelligent automation that embeds knowledge, eliminates routine operations, and frees up strategic resources. It shows how IT can deliver the seemingly contradictory needs for control and flexibility, for stability and change, for better service and cost reduction."
- Andi Mann, VP of research, systems and storage management,
Enterprise Management Associates (EMA) -
Gartner Blog Network
Gartner, Inc.
See publication100+ blog posts on digital marketing and customer experience topics. Published weekly.
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Published Research
Gartner, Inc.
See publication100+ published research notes on digital marketing and customer experience topics, including:
Content marketing
Brand storytelling
Marketing strategy
Innovation
Customer insight
Experience design
Mobile marketing
Honors & Awards
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Best Marketing Leaders 2019
Comparably
One of the top 25 marketing leaders in the US according to employee-based surveys: https://www.comparably.com/blog/best-marketing-leaders-2019/
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Margaret J. Downes Award for Excellence in the Capstone Project
University of North Carolina at Asheville
Awarded for thesis: "Becalmed: Essays from a New England Childhood"
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2014 Golden Quill Award
Gartner, Inc.
The Golden Quill Award recognizes writing excellence in published research.
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2015 Inquiry Excellence Award
Gartner, Inc.
The Inquiry Excellence Award recognizes outstanding performance in fulfilling Gartner client inquiries.
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George Hay Brown Marketing Scholar Nominee
American Marketing Association
Recommendations received
36 people have recommended Jake
Join now to viewMore activity by Jake
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Our EMEA team had a great QBR session in London this week! 🇬🇧 It was great to spend time with colleagues, and discuss how Visier can continue to…
Our EMEA team had a great QBR session in London this week! 🇬🇧 It was great to spend time with colleagues, and discuss how Visier can continue to…
Liked by Jake Sorofman
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Our team had a great time at the Human Resource Executive Strategy Summit in Napa this week! 🍷 We learned how AI can help organizations drive…
Our team had a great time at the Human Resource Executive Strategy Summit in Napa this week! 🍷 We learned how AI can help organizations drive…
Liked by Jake Sorofman
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So exciting to see Visier Inc. highlighted by Microsoft in their customer stories for our use of Azure AI! By leveraging Microsoft Azure AI…
So exciting to see Visier Inc. highlighted by Microsoft in their customer stories for our use of Azure AI! By leveraging Microsoft Azure AI…
Liked by Jake Sorofman
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