About
With over twenty years of experience working with iconic brands, Jason delivers cultural…
Articles by Jason
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Got problems getting the strategy right? Probably because you don't get the problem. Sometimes we forget the most important rule of strategy:…
Got problems getting the strategy right? Probably because you don't get the problem. Sometimes we forget the most important rule of strategy:…
Posted by Jason Tarantino
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There's a pesky fly that buzzes around my head daily. It's called the survey, and apparently every company wants you to fill one out. Because your…
There's a pesky fly that buzzes around my head daily. It's called the survey, and apparently every company wants you to fill one out. Because your…
Posted by Jason Tarantino
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"Who was the first woman on the moon, Dad?" Having to tell her "no woman" broke my heart. I didn't understand this invisible pain women experience…
"Who was the first woman on the moon, Dad?" Having to tell her "no woman" broke my heart. I didn't understand this invisible pain women experience…
Liked by Jason Tarantino
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9 people have recommended Jason
Join now to viewMore activity by Jason
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Delighted to be in conversation with a man who’s been helping me find the next rung since I joined the ad industry. The incomparable Daniel Cherry…
Delighted to be in conversation with a man who’s been helping me find the next rung since I joined the ad industry. The incomparable Daniel Cherry…
Liked by Jason Tarantino
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Our Roblox campaign for Bomb Pop last year broke sales records in-game, as the most sold food item, and in the real world, helping to beat YoY sales.…
Our Roblox campaign for Bomb Pop last year broke sales records in-game, as the most sold food item, and in the real world, helping to beat YoY sales.…
Liked by Jason Tarantino
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🚨 Cool job alert 🚨 We are looking for a Brand Strategist to join the Next team at X, partnering with the top brands in the world to deliver…
🚨 Cool job alert 🚨 We are looking for a Brand Strategist to join the Next team at X, partnering with the top brands in the world to deliver…
Liked by Jason Tarantino
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Is there any question more inane, when it comes to positioning (or even a tagline) than "is it ownable?" Just do it Impossible is nothing I'm lovin'…
Is there any question more inane, when it comes to positioning (or even a tagline) than "is it ownable?" Just do it Impossible is nothing I'm lovin'…
Liked by Jason Tarantino
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This is one of the best posts I've seen in ages. A thoughtful analysis of the product as a signifier. My friend Martin Johnstone and I often talk…
This is one of the best posts I've seen in ages. A thoughtful analysis of the product as a signifier. My friend Martin Johnstone and I often talk…
Liked by Jason Tarantino
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So proud of our strategy community. Oh, and we’re just getting started 👍🏽. #ogily #warc #cannes
So proud of our strategy community. Oh, and we’re just getting started 👍🏽. #ogily #warc #cannes
Liked by Jason Tarantino
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LSD has long been defined by art, ecstasy pills largely defined by brands. Signs of the times. #marketingresearch https://lnkd.in/epp2qsxa
LSD has long been defined by art, ecstasy pills largely defined by brands. Signs of the times. #marketingresearch https://lnkd.in/epp2qsxa
Liked by Jason Tarantino
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