About
Jimmy is a Partner in BCG's New York office, serving a broad base of Consumer Goods and…
Articles by Jimmy
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Three Things I Learned Leading a BCG Project in a Foreign Language
Three Things I Learned Leading a BCG Project in a Foreign Language
By Jimmy Royston
Activity
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Announcing my new step to Systemiq Ltd.! In the last 4 years, we built Gradyent from scratch: 🎢 Growing >40X in revenues and clients (Gasunie…
Announcing my new step to Systemiq Ltd.! In the last 4 years, we built Gradyent from scratch: 🎢 Growing >40X in revenues and clients (Gasunie…
Liked by Jimmy Royston
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Day 2 of #BCGatCannes2024 was a success! Engaging discussions at our BCG Cabana included a session on brands connecting through culture and impact…
Day 2 of #BCGatCannes2024 was a success! Engaging discussions at our BCG Cabana included a session on brands connecting through culture and impact…
Liked by Jimmy Royston
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We had the pleasure of a surprise visitor at our panel on The Impact of GenAI in Marketing co-hosted with Google today at #CannesLions2024. The one…
We had the pleasure of a surprise visitor at our panel on The Impact of GenAI in Marketing co-hosted with Google today at #CannesLions2024. The one…
Liked by Jimmy Royston
Experience
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Education
Publications
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Pure Growth from Natural Products
BCG Perspectives
See publicationWe expect the revenue of the natural-products segment to grow by more than $15 billion by 2024. As the natural-product categories expand and mature, the challenge is determining where to invest. Our research together with SPINS reveals that certain bellwether cities are powerful predictors of nationwide adoption trends, pointing to five opportunities for the fastest growth in natural products.
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Unlocking Growth in CPG with AI and Advanced Analytics
BCG Perspectives
See publicationValuable insights are buried in brands’ vast troves of data. Here's how CPG players can use that data to go beyond pilots and achieve scale.
Languages
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Dutch
Full professional proficiency
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Spanish
Limited working proficiency
More activity by Jimmy
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Just returned from an engaging and energizing week in Barcelona with our teams from LATAM, Asia, Pacific, and EMEA! Thank you to Revlon Spain for…
Just returned from an engaging and energizing week in Barcelona with our teams from LATAM, Asia, Pacific, and EMEA! Thank you to Revlon Spain for…
Liked by Jimmy Royston
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Such an awesome Friday night! Spending it with my grandson watching Caitlin Clark knock down 3s and generously whip passes to her teammates under…
Such an awesome Friday night! Spending it with my grandson watching Caitlin Clark knock down 3s and generously whip passes to her teammates under…
Liked by Jimmy Royston
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Excited to welcome our first class of summer interns to BCG Brooklyn! Has been a highlight of my career to help recruit this amazing group of…
Excited to welcome our first class of summer interns to BCG Brooklyn! Has been a highlight of my career to help recruit this amazing group of…
Liked by Jimmy Royston
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Grateful to all the founders who've chosen to work with me and to my incredible colleagues at Redpoint for taking a chance on me. Rebecca Szkutak…
Grateful to all the founders who've chosen to work with me and to my incredible colleagues at Redpoint for taking a chance on me. Rebecca Szkutak…
Liked by Jimmy Royston
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7 - the ancient number of perfection and completeness! It has been seven years since I started myTamarin, and I'm so excited to share that myTamarin…
7 - the ancient number of perfection and completeness! It has been seven years since I started myTamarin, and I'm so excited to share that myTamarin…
Liked by Jimmy Royston
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The moment the Secretary of State, Blinken, gave Kahawa 1893 Coffee a shout out in his speech at the Luncheon hosted by the Vice President, Kamala…
The moment the Secretary of State, Blinken, gave Kahawa 1893 Coffee a shout out in his speech at the Luncheon hosted by the Vice President, Kamala…
Liked by Jimmy Royston
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Although I should be exhausted after a week at Disney, followed by Hershey’s Sales Summit, I am super energized by this amazing Omnichannel team! I…
Although I should be exhausted after a week at Disney, followed by Hershey’s Sales Summit, I am super energized by this amazing Omnichannel team! I…
Liked by Jimmy Royston
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Every once in a while, you take a photo that captures the raw emotion of a dream coming true. This photo...the one where I'm ugly crying in a car?…
Every once in a while, you take a photo that captures the raw emotion of a dream coming true. This photo...the one where I'm ugly crying in a car?…
Liked by Jimmy Royston
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