Joshua Rawe ⚡

You'll never get to your destination if you don't know where you are trying to go. Start with the end in mind. Are you trying to add 1M new-to-brand customers this year? Or are you trying to lean up your marketing spend to improve profits? Either way, set a SMART goal. Specific: What do you want to accomplish? Measurable: How do you know you hit the goal? Achievable: Can it be done? Relevant: Will it matter? Time-bound: How long will it take? Once you have your smart goal, set your Key Performance Indicators (KPIs) to let you know if you're on track. Using this simple framework ensures you have a clear destination in mind and a path to get there.

STOP. #1 Invest in a Digital Asset Manager (DAM). #2 See #1. Chasing down product images, dims, copy, etc. is a waste of your time and your teams. The amount of time you and your team will save pays for itself 10-fold.

Set SMART goals for your project by asking yourself these questions: Specific - what are we trying to achieve? Measurable - do we know when we've achieved it? Achievable - can we do this? Relevant - should we do this? Time-Bound - how long will it take? Answer all those questions and you will know exactly what success looks like. Once you've done that, execute on the project and share the results upwards to your leadership. Tell them: I achieved the "X" goal for the company by doing "Y." This goal (pick one) 1. Increased revenue by Y. 2. Saved our company Y amount of money. 3. Increased profit by Y. That's it! Follow that framework for leading projects and you will be promoted like a rocket.

Avoid fancy, complex software and niche KPIs. Focus on knowing the foundational KPIs well. Learn what drives traffic, conversions, order values, and lifetime value. You can become an e-commerce wizard with 4 KPIs and a Google spreadsheet.

Don't try to boil the ocean with one tool. Use the right software for the job. Here are the 3 must-have tools for Amazon: - MerchantSpring (reporting) - Data Dive (keyword analysis) - Scale Insights (PPC management)

In my experience, people stuff their resumes with a lot of fluff, hoping that more words means more value. It doesn’t. Hiring managers have to get through thousands of resumes. They are scanning at best and don’t have time to read more than a three or four sentences. Cut all the fluff and bs. Highlight your accomplishments that are relevant to the job. For example, don’t say you “collaborated with multidisciplinary teams to effectively manage brand awareness”. That means nothing. Instead, say “created 3 new brand awareness initiatives for 2023. 1 was a bust, but the other 2 went viral by intent. Branded search volume increased by 427% that year as a result.” Identify your accomplishments and be specific about them.