Trevor Legwinski

Freshplum (2014)– Predictive promotion and analytics B2B service provider to retailers. I was found and recruited via LinkedIn as an advisor and helped their head of product and marketing with product roadmap definition, marketing/sales strategy for three months before they were then sold to the retargeting company Tellapart.

Opiatalk (2014) – B2B predictive promotion engine for retailers. I advised the CEO on product roadmap features,marketing/sales strategy. I was also recruited via… Show more

Freshplum (2014)– Predictive promotion and analytics B2B service provider to retailers. I was found and recruited via LinkedIn as an advisor and helped their head of product and marketing with product roadmap definition, marketing/sales strategy for three months before they were then sold to the retargeting company Tellapart.

Opiatalk (2014) – B2B predictive promotion engine for retailers. I advised the CEO on product roadmap features,marketing/sales strategy. I was also recruited via LinkedIn for this role based on my experience. The company recently raised $500K to continue their proof of concept and is working with SKYPE, Microsoft, Rosetta Stone.

Demdaco (2013) – Specializes in artist-driven gift and home décor products that lift the spirit and help people connect in meaningful ways. Was responsible for coaching the GM of Demdaco’s ecommerce business which constituted four retail sites and a B2B wholesale site.

The business needed assistance with:
1.) Building out the business plan for fiscal 2013 and reporting/analytics for marketing / conversion.
2.) Deciding on marketing vendors for paid search, email, affiliate
3.) Developing a promotion calendar and strategies for all four retail sites
4.) Guidance on messaging/ creative and branding for all four retail sites

In my tenure with the company they increased sales by 125%, and implemented marketing and technology solutions which allowed them to gain better insights into each individual business. These improvements empowered them to run the business with continued success.
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Mobile Shopping - 2015 (Palm Springs, CA)
I will be leading a session on the customer journey, discussing my experience and views on the omni-channel experience, and the recipe to develop an optimal customer experience, no matter the size of your retail/eCommerce organization.

Future Stores - 2015 (Seattle, WA)
Will be discussing omni-channel marketing strategies specifically acquisition, loyalty and retention.

Etail West - 2015 (Palm Springs, CA)
Invited back for a… Show more

Mobile Shopping - 2015 (Palm Springs, CA)
I will be leading a session on the customer journey, discussing my experience and views on the omni-channel experience, and the recipe to develop an optimal customer experience, no matter the size of your retail/eCommerce organization.

Future Stores - 2015 (Seattle, WA)
Will be discussing omni-channel marketing strategies specifically acquisition, loyalty and retention.

Etail West - 2015 (Palm Springs, CA)
Invited back for a second time and will be speaking on customer retention, loyalty and CRM strategies.

Etail West – 2014 (Dallas, TX)
Spoke on customer acquisition/customer retention strategies with three other leading retailers and also spoke on the future of retail panel.

Social Commerce Strategies - 2012 (Las Vegas, NV)
Spoke on the power of social referral marketing, co-spoke with head of digital marketing at Vistaprint. This was the first “social conference” put on by WBR
http://www.slideshare.net/Extole/the-power-of-social-referrals

AllFacebook – 2012 (San Francisco, CA)
Spoke on a panel discussing social media engagement strategies with a focus on customer acquisition and monetizing your customer base.

SES Chicago – 2011 (Chicago, IL)
Spoke on how retail brands can leverage referral marketing to increase customer acquisition effectiveness and reduce costs

ABC News Ahead of the Curve Live TV Show – 2008
Spoke on innovative technologies transforming retail and the entertainment industry. Showcased our personalization engine for entertainment and retail.
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