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The most important thing is to find influencers who actually use the tool. Once you start talking about products, the post won't preform well. Instead, identify the outcome of the solution and make content around that. For example, if you're promoting a time management tool, talk about how you can now take 2x more sales calls now with the additional time.

Exclusive content or experiences really help deepen the relationship with your followers. The exclusive content can be leveraged on different channels. Let me give you an example, if you make short form content on Tiktok, start expanding on your ideas in a long form video on YouTube. This allows "exclusive" content only available on a different channels. Exclusive content does not always have to be behind a pay wall.

Collaborating with other influencers is one of the quickest ways to boost your followers. It's important to strategically chose the right creator. Ideally, you should work with other creators who share similar values to you and are in similar niches. However, the delivery of the content can be different. Each creator may have a unique perspective that brings value to each other's followers. I collaborated with another sales tech creator and our video earned over 10k views.

As an influencer, hitting that "creative wall" or "writer's block" is bound to happen. It's easy to look at other creators who seem to never miss a day of posting content and think "am I doing something wrong?" But everybody experiences this "creative wall". In my experience, it's best not to force content. Take a break and reset. The best way to inspire new content is to consume content from different industries. For example, watch a film, listen to music, or watch content from other type of creators. Watching lifestyle vlogs with my partner gives me new ideas on how to be more relatable in my professional content.

In my experience, creating Notion documents for the brand and creators keeps both sides aligned. A template for each brand briefing would allow the creators guidance on what the brand is looking for without too much control over their voice. I also use Shield to monitor post performance.

Sometimes my content flops. And that's okay. It's important to look back on your content and recognize why it performed the way it does. The best influencers use engagement feedback to optimize their content. Here are some questions to ask. What hooks did you use? What was my CTA? Was there enough value? Was there too much wording? Answer these questions and make the necessary changes often.