Associate Director, Integrated Media Planning

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

THE TEAM

The Associate Director on the Disney Branded Television team leads a pod of 4 team members. The Associate Director reports to the Director and has 3 direct reports. The Disney Branded Television team works on linear Disney Channel and Disney Junior as well as Disney+ series and specials that works on a variety of programs including documentaries, animated and live action series and specials. In this role the AD will be a leader in research and audience building, leading campaign planning and activation, and provide mentorship for their team.

THE JOB

The Associate Director (AD) is responsible for collaborating with clients to help lead the strategic direction with the team. The AD is responsible for communicating with the specialized disciplines, i.e. Activation, Broadcast Traffic, Digital Project Management and Search/Social to develop a holistic campaign strategy (i.e. on/offline implementation), which supports client goals. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns.

Responsibilities Include

• Responsible for communicating with management on account and group status
• Identify client goals/objectives and lead the development of strategies and tactics for current campaigns
• Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies
• Provide POV for staff and clients on new technologies and vendor partners
• Build strong relationships with senior-level client counterparts and manage day to day relationships
• Manage team of supervisors, planners and assistant media planners in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment
• Manage on/offline budgets for all campaigns across Disney fiscal year
• Analyze competitive activity in the marketplace
• Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
• Ability to write clearly and concisely and present orally in an articulate and confident manner
• Thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing
• Lead the account and media teams in the development of campaign post reports
• Responsible for facilitating each team member’s development
  
  

YOU

We encourage you to apply if the below describes your experience and talents:

• Bachelor’s degree
• Minimum of 4-6 years of experience offline + digital media planning
• A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
• Excellent communication skills both written and verbal
• Ability to be agile and adaptable within a quick turnaround business environment
• Demonstrated proactive approach to problem solving and critical thinking
• Clear and articulate communicator with ability to direct and coach team members
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
• Excellent ability to convey complex ideas clearly and concisely
• Strong team management and interpersonal communication
• Ability to collaborate and work as part of a team
• Strong presentation skills with the ability to engage an audience and deliver a seamless and effective narrative
• Excellent skills in MS Office: Excel, Word and PowerPoint
• Knowledge of syndicated research, ad serving, media billing tools a plus
  
  

This is a hybrid role based in Burbank, CA.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$95,000—$120,000 USD

OMG23 is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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