Jr Publicist - Targeted Marketing DAILY (UNION)
The Walt Disney Company
Burbank, CA
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Junior Publicist, Targeting Marketing & Field Publicity (Daily Union)
This role reports to the Vice President of Targeted Marketing & Field Publicity and works at the direction of the Director and Senior Publicist on the team.
The role of Junior Publicist on the Targeted Marketing & Field Publicity is an exciting opportunity within our overall Global Publicity team which you will find listed below. This targeted marketing and field PR team is responsible for the overall field directives for all branded content theatrical and platform releases (Walt Disney Studios, 20th Century Studios, Walt Disney Animation Studios, Pixar, Lucasfilm, Marvel, Disney+, Hulu). They are responsible for developing and executing the field publicity strategy, word-of-mouth screening programs and activations, working with filmmakers & talent on behalf of press tours, screenings & reviews, press coverage, regional stunted events, and more.
This is an IATSE Local 600 Publicist Guild position covered by a collective bargaining agreement.
Responsibilities:
This role reports to the Vice President of Targeted Marketing & Field Publicity and works at the direction of the Director and Senior Publicist on the team.
The role of Junior Publicist on the Targeted Marketing & Field Publicity is an exciting opportunity within our overall Global Publicity team which you will find listed below. This targeted marketing and field PR team is responsible for the overall field directives for all branded content theatrical and platform releases (Walt Disney Studios, 20th Century Studios, Walt Disney Animation Studios, Pixar, Lucasfilm, Marvel, Disney+, Hulu). They are responsible for developing and executing the field publicity strategy, word-of-mouth screening programs and activations, working with filmmakers & talent on behalf of press tours, screenings & reviews, press coverage, regional stunted events, and more.
This is an IATSE Local 600 Publicist Guild position covered by a collective bargaining agreement.
Responsibilities:
- Coordinate extensive WOM regional screening programs and regional press screenings
- Assist in press invitations on behalf of press days, junkets, activations, screenings
- Site staff for select regional screenings
- Regional press list management, maintain internal database of regional press, oversee press attendance memos and charts
- Assist and/or craft regional word of mouth ticketing program initiatives
- Data entry support, management of BOX folders, assist in management of campaign summary reports
- Respond to and navigate field inquiries from WOM partners and agencies across multiple titles
- College Program outreach and scheduling
- Liaise with Multicultural PR team on behalf of regional activations and screenings
- Coordinate anti-piracy security in the field
- Oversee asset delivery for extensive regional activations
- Support junket and press day planning
- Support regional film festival planning
- Support regional talent/press tour planning inclusive of crafting talent schedules
- Select travel to domestic regional events
- Craft field campaign directives for external partner support
- Collaborate with internal partners for agency approvals on assets, product, and local non-profits
- Work with multiple internal groups to track RSVPs for regional screenings
- Distribute Studio press blasts and written materials to field agencies
- Coordinate and track press breaks
- Vendor invoice processing
- Demonstrated ability to work under pressure, meet tight deadlines with budgetary constraints and changing priorities
- Other duties as required
- Relevant experience in Field Publicity and Field Marketing
- Experience executing extensive word-of-mouth screening campaigns
- Possess relationships with key regional media
- Ability to build and maintain connections with key journalists, social media influencers, and experiential agencies
- Excellent written and verbal communication skills
- Detail oriented with superior organizational skills
- Experience in entertainment publicity would be an asset
- Creative mindset
- Passion for pop culture and entertainment
- Able to prioritize, multi-task and work well with others in a fast-paced environment
- The ability to juggle multiple projects simultaneously and perform well under pressure
- Flexibility to work evenings/weekends on an as need basis
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Seniority level
Associate -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Writing/Editing -
Industries
Entertainment Providers
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