Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.
We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.
We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, RBC Ventures, Affirm, NorthOne, RazorPay, and more.
We have hubs in New York City and Toronto. This role is hybrid (in New York City or Toronto).
Learn more at baselane.com.
About The Role
We are looking for a lifecycle marketing manager to join our Growth Marketing team. In this role you’ll be responsible for leading our lifecycle marketing efforts driving customer acquisition, activation, engagement and retention. You will be responsible for the lifecycle strategy across the entire customer journey, which you will then optimize through continual analysis and rapid experimentation.
In this role, you will own campaign strategy and execution across several owned channels and collaborate with product, design, data, and customer success teams to deliver a seamless end-to-end user experience.
What You'll Do
Plan and develop an end-to-end strategy to optimize and scale our lifecycle marketing program
Partner with growth marketing and product teams to design and execute a roadmap of experiments that improve metrics across the funnel
Produce and execute all email and SMS campaigns, including building emails from templates, copywriting, asset coordination, scheduling, and measurement
Develop a strong understanding of our users and their needs
Design campaigns that educate and help users build repeatable habits to become more engaged with our product
Utilize user data to improve the personalization and effectiveness of campaigns overall
Collaborate effectively across product, design, CS, and content teams to create a cohesive customer experience
Collaborate with product and business partnership teams to manage notifications, referral programs, and new partner requests
Develop reporting to track key metrics and illustrate the impact of lifecycle initiatives
We'd Love to Hear from You If You Have
3-5+ years of experience in lifecycle marketing
FinTech, Banking or financial services experience preferred
Based in NYC or TorontoStartup experience
Strategic thinker willing to get into the weeds with bias for action
Highly Analytical Strong writer and communicator
Development and Design knowledge (HTML, CSS) - not mandatory, but should understand how emails are built
Deep knowledge of A/B testing, multivariate testing, and other testing methodologies
Well-versed in lifecycle best practices, email and marketing automation tools
Bonus Points
Strong understanding of Customer.io
Experience with Mixpanel, Sigma, Segment
Benefits & Perks
Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical, Vision, and Dental InsuranceLife Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up a home office
One Medical membership
Regular social events
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Financial Services
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