SENIOR WEBSITE MANAGER - MARKETING
SENIOR WEBSITE MANAGER - MARKETING
Hoag Health System
Costa Mesa, CA
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Salary Range: $57.98 - $89.17 /hour. Actual compensation may vary based on geographic location, work experience, skill level, and education.
The Senior Wesite Manager plays a crucial role in our Marketing Department, overseeing the growth, maintenance, and optimization of Hoag’s online presence. This role requires a skilled professional with a strong understanding of web technologies, user journeys and optimization, content management systems, and a passion for leveraging digital platforms to create best in class experiences.
Education and Experience
Skills or Other Qualifications
The Senior Wesite Manager plays a crucial role in our Marketing Department, overseeing the growth, maintenance, and optimization of Hoag’s online presence. This role requires a skilled professional with a strong understanding of web technologies, user journeys and optimization, content management systems, and a passion for leveraging digital platforms to create best in class experiences.
- Oversee the day-to-day operation and maintenance of the organization's website with fidelity to the redesign goals and processes.
- Ensure content accuracy, relevance, and adherence to brand guidelines.
- Implement SEO strategies to improve the website's visibility and reach.
- Execute frontend development needs within CMS, and effectively communicate with backend developers (internal or external) to ensure smooth operations on the site.
- Serve as end-to-end Project Manager for marketing web projects across web assets. This is done with support from external or internal developers.
- Continuously analyze website performance and user behavior to enhance the overall user experience.
- Implement improvements based on user feedback and analytics data.
- Report on website performance and impacts at project, department, and organization levels to enable learning and improvements.
- Collaborate across all teams (Development, Policy, legal, business stakeholders, Digital etc.) to ensure accuracy and consistency in messaging and brand across all digital platforms.
- Work with content developers within marketing and across departments to ensure what is created is leveraged and amplified efficiently, accurately, and opportunistically on our website.
- Work closely with IT, Digital and other relevant departments to integrate web systems and tools effectively.
- In collaboration with content-owners across all departments, develop and execute a continuous approach to consistently monitor the site and subdomains to ensure web content is relevant, up-to-date, accurate, engaging and of use.
- Independently or collaboratively craft compelling stories and narratives that effectively communicate the impact of our programs, Institutes, and initiatives.
- Performs other duties as assigned.
Education and Experience
- Bachelor's degree in Computer Science, Human Computer Interaction, Marketing, Web Development, or a related field.
- 7 to 10 years proven professional experience in website management Strong understanding of web development processes, user experience (UX), and design principles.
- Proven experience as a project manager, preferably with a focus on website redesign projects.
- Strong proficiency in content management systems, HTML, CSS, and web analytics tools. Strong knowledge and understanding of SEO best practices and digital marketing strategies.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex healthcare information to a diverse audience.
- Strong analytical skills and ability to leverage data to inform decision-making and optimize marketing campaigns.
- Experience in digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
- Ability to collaborate effectively with cross-functional teams and build strong relationships with internal and external stakeholders.
- Solid organizational and multitasking abilities to manage competing priorities and deadlines.
Skills or Other Qualifications
- Ability to adapt to a fast-paced and dynamic healthcare environment and stay up-to-date on marketing trends as it applies to healthcare
- Excellent customer services skills and attitude Organizational and time management skills
- Superior verbal and written communication skills
- Independent self-starter, able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Hospitals and Health Care
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