Technical Evangelist and Community Advocate

About ElastiFlow: ElastiFlow is the Ultimate Network Performance and Security Analytics Platform. Our latest product, NetIntel, merges network and threat intelligence to enhance enterprise security by providing real-time, actionable insights. We are dedicated to fostering a vibrant community of users, customers, and stakeholders who actively contribute to and benefit from our innovative solutions.

Position Overview: ElastiFlow seeks a dynamic and passionate Technical Evangelist and Community Advocate to join our marketing team. This role is crucial in building and nurturing a strong community around ElastiFlow’s products and services. The ideal candidate will be a natural communicator, enthusiastic about engaging with our community, and skilled in creating valuable content that resonates with our audience. 

Key Responsibilities:

Community Building and Management:

1. Establish and grow the ElastiFlow community by identifying and onboarding new members.
2. Manage online forums, social media groups, and other community platforms.
3. Create and share valuable content such as blogs, ebooks, presentations, tutorials, and newsletters.

Engagement and Support:

1. Facilitate discussions, answer questions, and stimulate conversations within the community.
2. Support community members, helping them solve problems and find solutions using ElastiFlow’s products.
3. Gather and relay feedback from the community to inform product development and improvement.
4. Regularly create and share blogs on IT trends and challenges.

Advocacy and Evangelism:

1. Promote ElastiFlow’s products and services within the community and beyond.
2. Advocate for the community's needs and interests within ElastiFlow.
3. Organize and participate in community events, meetups, webinars, and conferences.
4. Speak at industry events and webinars, representing ElastiFlow and showcasing our expertise.
5. Attend and actively participate in industry events to network, learn, and bring back valuable insights.

Relationship Building:

1. Build and maintain relationships with key community members, influencers, and advocates.
2. Develop partnerships with other communities, organizations, and influencers.
3. Engage with community members, gather their input, and involve them in ElastiFlow initiatives and content creation.

Monitoring and Reporting:

1. Track and analyze community engagement metrics to measure success and identify areas for improvement.
2. Provide regular reports to management on community trends, feedback, and engagement levels.

Content Creation and Hosting:

1. Develop and host a podcast featuring interviews, discussions, and insights from industry experts and community members.

Skills and Qualifications:

Experience: Experience in Network Observability/Performance or a similar role or relevant field, preferably in the tech industry.

Communication Skills: Excellent verbal and written communication skills to effectively engage with community members and convey information clearly.

Interpersonal Skills: Strong interpersonal skills to build and maintain relationships within the community and across the company.

Technical Knowledge: A good understanding of ElastiFlow’s products and the industry to provide valuable insights and support.

Content Creation: Ability to create engaging and informative content tailored to the community’s needs.

Analytical Skills: Ability to track, analyze, and report on community metrics to drive continuous improvement.

Event Management: Experience in organizing and managing events online and offline.

Customer-Centric Mindset: A strong focus on understanding and addressing the community’s needs and concerns.

Benefits to the Company:

Brand Loyalty: Fosters a sense of loyalty and trust among customers, leading to higher retention rates.

Product Improvement: Provides valuable feedback from the community to improve products and services.

Increased Engagement: Drives higher engagement levels, leading to more active and involved customers.

Market Insights: Offers insights into customer needs, preferences, and trends that can inform marketing and product strategies.

Advocacy and Word-of-mouth: Turns satisfied customers into brand advocates who promote ElastiFlow to others.