From the course: OMCA™ Certification for Digital Marketers Test Prep

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Boosting distribution of your content through influencers

Boosting distribution of your content through influencers

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Boosting distribution of your content through influencers

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- [Narrator] Influencer marketing is a popular and effective marketing tactic, but you'll have to do your homework. An influencer is defined as a content producer with a following. For example, a food blogger with hundreds of thousands of subscribers or a YouTube personality with millions of followers. Influencers are primarily grouped into a few categories. First is the macro-influencer. Macro-influencers have audiences in the millions, followers or subscribers. Celebrities and top-tier content producers are in this group and typically they publish content across a wide range of subject areas. The micro-influencer has an audience between 10,000 and 100,000 followers or subscribers. However, they tend to be more specialized in content, photography, food, travel, homemaking, crafting, and more. As such, they tend to have a more loyal audience that is focused on their specialty content. Finally, a nano-influencer. They…

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