From the course: OMCA™ Certification for Digital Marketers Test Prep

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Creating a content marketing plan

Creating a content marketing plan

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Creating a content marketing plan

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- Too many organizations stumble into social media and simply start pushing content hoping that it will be effective. Unfortunately, without a plan and a purpose these efforts fail miserably. I'll show you how to put together a content marketing plan that will direct your marketing efforts. It will save you time, effort and frustration in your marketing. The first part of content marketing is to define goals. These goals outline the company's business objective. The primary goal is what develops the campaign. The next step is to define your audience. This has usually been done through demographics age, gender, income level, city or region. But through digital media, we can research and find the need of the user and target the need rather than the demographic. So rather than thinking about the right ad that will reach an 18 to 34-year-old female on the west coast. Needs based targeting creates content that answers anyone…

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