From the course: OMCA™ Certification for Digital Marketers Test Prep

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Managing SEO campaigns

Managing SEO campaigns

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Managing SEO campaigns

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- What would happen if you woke up one morning and the rankings for your business had disappeared overnight? How would that affect your business? I'm going to show you why ongoing management is necessary because search engines are always updating their ranking algorithms to increase the quality of their results. Most changes are minor but large algorithm changes can affect millions of websites. An example of this was a Google change called the Panda update. You'll hear odd names like this, as Google names updates like hurricanes. In its Panda update, Google targeted websites that had low quality content. This was defined in two parts. First, duplicating content by copying from other websites. And second, sites built specifically to make money by serving ads and providing little value to users. The next year, Google made a second major update, the Penguin update. This targeted websites that participated in…

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