Amazon Today’s Post

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What an unforgettable #nyc evening! Thanks to all who attended last night’s Discover the Potential of Amazon for Fashion Retailers event. Special shout out to Tinuiti for co-sponsoring and being wonderful partners. More than 50 fashion leaders shared our penthouse space to learn from industry thought leaders. Here are key takeaways: ⭐️ Amazon is a destination for conversion and convenience. At some point in a customer’s journey, the customer will be on Amazon. ⭐️ As brands prepare to launch in Amazon, be clear minded on assortment, pricing and marketing. Treat it as a marathon vs a sprint. ⭐️ Customer acquisition costs for D2C is a pain point for retailers. Brands are getting a more efficient ROI with media spend driving traffic to Amazon for conversion. ⭐️ Be open minded and comfortable with change. Find new and innovative ways to help grow your brand and / or retail store presence by testing and being on the forefront. 👉🏼 Connect with us and learn how Amazon Today offers a unique opportunity to expand your reach up to millions of Amazon customers near you: https://lnkd.in/gC4_KJZv #customerobsession #omnichannelretail #samedaydelivery #bopis #retailinnovation

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Ilka Pritchard

Amazon Today | Connector, Leader, Problem Solver, Team Builder

3mo

Hats off to Melaney Lubey, to the panelists, and to the BD and Marketing team for leading this event!

Matthew DiRoberto

Sales and Marketing Professional | Driving ROI for Global Brands | Creativity, optimization, curiosity | Always looking to learn and get better

3mo

Looks like a great event!

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jim post

President of corporate strategy at SwimUSA

3mo

Looks like a great night!

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