Andrea K. Leigh’s Post

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Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon | Shopper-Obsessed

Thrilled to announce that Allume Group's #AIR Report: Commerce Trends, Q3 2024 is live on our website! This quarter we cover #Shopper #Trust, which over 1/3 of shoppers value over #price! Contact us to request a private workshop, or visit our website to read the report here: https://lnkd.in/g_PspS2x #commerce #ecommerce #retail #digitalshopper

John McClymont

Work With Me To Increase Revenue, Lower Costs And Delight Your Customers | Ran a $100M / year Operations and Logistics Network, 20 Years Experience | Dedicated to Destroying the Status Quo | Principal & Founder

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Everyone loves all of the options that are becoming available to them with AI. The risk is when brands over-index their reputation and think it gives them carte-blanche to inundate customers with offers and generic communication. Trust isn't 1:1 You have to make a lot of little deposits, over and over again to build it up. But one bad experience or bad decision often completely destroys it. In a world where anyone can be anything, authenticity rules.

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