The CPG Guys’ Post

Transcript

It's a loom groups Andrea Lay pack views Melissa Burdick Think Blues 39 PSB from Flywheel, a division of Omnicom. Before we get to the CPD guys episode you've downloaded. It's the week of July 1st, Independence Week, and it's time for the fresh 4/4 curated news stories from the past week. We find them liberating Ely intriguing. We hope you do too. They're brought to you through a partnership with retail with your One Stop shop for retail industry intelligence and news retail. Com It's retail right now. I'll kick it off Amazon Unboxed registration is now open. Amazon Ads, the retail media unit of Amazon formally opened registration for Unboxed, an annual event designed to educate advertisers on how to use Amazon Ads to create memorable connections with shoppers at key moments across the purchase journey. The event features keynotes with product announcements, access to breakout sessions, product deep dives. Insights and recommendations for advertising, leadership and much more. The event is scheduled to take place in Austin, TX October 14th through the 16th. Expect the CPG guys to appear at Unboxed in a big way and get your tickets soon as this event always sells out very quickly. Over to your three. Happy birthday America Indeed and Alcohol Delhaize. USA's in house Retail Media network wants to make it easier to work with CPG partners. They've joined forces with a DS. This platform placements dot IO to streamline the retail media platform, sales, advertising as well as finance operations. AUS said the partnership will increase operational efficiencies and help expand a detailed medias digital network through automated workflows and technology integrations with companies such as Salesforce, Epsilon Retail Media, Meta and Pinterest. Placement Survival will also provide retail specific research and development and revenue management controls. And if you want to follow up more on this, we will have Bobby Watts. Who leads a USA Retail Media back on the show later in the fall and the holiday season. So look for much more on the 88 USA Retail Media networks evolution over the UN. Andrea HelloFresh for listeners. TikTok Shop looks to woo small businesses with accelerators amid a looming ban on its platform. TikTok Shop has launched its supporting our artisans and retailers together program, which aims to provide the resources and support for small businesses to scale on its platform. As part of the effort, the social media company has debuted the women owned TikTok shop accelerator, during which 15 US businesses will participate in a six week program and learn skills such as analyzing social media metrics and engaging with influencers, the company said to provide these resources, the company teamed up with the Conscious Commerce Accelerator and the Association of Women Business Centers. Over to you, Melissa. Thanks, Andrea. All right, Grubhub ads first national grocery partner. Albertsons Albertsons has tapped Grubhub to provide grocery delivery service from most of the supermarket operator stores, the company said on Tuesday. The restaurant delivery company is fulfilling orders for its online marketplace for banners including Albertsons, Safeway, Bonds, Jewel, Osco, Shaws, Acne and TomTom. Grubhub is positioning itself to compete in the third party grocery delivery space with companies like Instacart and DoorDash that dominate the business. That's it. For the Fresh 4, now onto the CPG Guys episode that you've downloaded.