🚀 What an incredible time we had at the dentsu CTV for Performance event last week at The George Tel-Aviv! Thank you to everyone who made this event such a phenomenal success.
Let’s recap the highlights:
👑 Mirit Rabinovitz, CEO dentsu Israel , kicked off the event with a spirited welcome note that really defined the purpose for the emergence of CTV. Mirit spoke about the unique role CTV is playing in the future of media and the trends within our world that are pushing CTV to be an even more important channel.
📺 The CTV Revolution: How did my television become a performance channel?
Ori Zifroni, Head of Strategy dentsu Israel, followed with a captivating presentation on how CTV has transformed into a powerful performance channel. Ori’s insights were eye-opening and laid the foundation for understanding the ecosystem and data points specific to CTV as a channel.
🆔 Next, we were introduced to Merkury, a game-changer in the CTV landscape. The session shed light on how this new tool is revolutionizing identity and targeting with a holistic approach, offering us a glimpse into the future of personalized advertising, and not just for CTV.
🎬 CTV Activation: What, How and Where
Dan Harris, Senior Director The Trade Desk took the stage to demystify CTV activation. His practical advice on what, how, and where to activate CTV campaigns provided actionable steps to getting the best results from your campaigns.
📊 CTV as a Highly Measurable Channel: Deep Dive into the Mobile Apps Attribution Case
Moran Davida, Senior Product Manager AppsFlyer, delivered a masterclass on measurement. Her in-depth analysis of CTV as a measurable channel, especially through the lens of mobile app attribution, was both interesting, informative and really tied together the theme of the day of CTV as a performance channel.
🗯️ Panel Discussion: Challenges and Solutions in CTV for Performance
Uri Pearl, Head of Marketing PAPAYA, Or Hadar, Growth Marketing Team Lead monday.com, and Itai Katzhandel, Leading Digital Ads Media Buying Next Insurance, joined forces for an engaging panel discussion. Their exploration of the challenges and solutions in CTV for performance was a major highlight, offering diverse perspectives, practical solutions, and an openness to push each other's perspectives.
🎨 Approaching Creative for CTV
Taylor West, Global Head of Sales Clinch, wrapped up the sessions with a creative flair. Taylor’s session on creative approaches for CTV was both innovative and insightful, leaving us with plenty of creative inspiration.
A massive thank you to all our speakers for their incredible presentations. Your expertise and passion truly made this event special.
Lastly, a heartfelt thank you to everyone who helped make this event a reality. From our event organizers to the tech team, and everyone in between, your hard work and dedication did not go unnoticed.
Here’s to many more successful events and the continued evolution of CTV for performance!
Founder of Odemland | Social content agency 🌎 Event led growth.
1wLooks 👀 great and super interesting🧠