Zomato wants to pay Rs 1500 crores to diversify its business out of food delivery! Here is how- The food delivery giant is eyeing Paytm’s movies and events ticketing business. But why? That's because India’s food delivery market can get quickly saturated despite currently being run by the Swiggy-Zomato duopoly. So if Zomato has to keep growing it must diversify its business. In 2018, for example, Zomato launched Zomaland, a food and entertainment carnival across various cities. It wanted to create a new experience for its users and expand its ‘going out’ business. And this going out business now accounts for about 2% of its revenues. Yeah, we know it sounds measly, but its year-over-year (YoY) growth is impressive. For context, while food delivery which brings in close to 60% of Zomato’s revenues grew by nearly 30% YoY in FY24, its going-out business grew by over a whopping 200%! So focusing on this ripe opportunity simply makes sense. But there are obstacles in this plan. You see, Zomato will have to compete with BookMyShow which commands at least a 60% market share in the online ticketing segment and live entertainment space in India. So what could happen next? Get the full scoop here- https://bit.ly/4czoclo And don't forget to follow Finshots for more insights!
Zomato, 2035: 1. Zomato to produce bike and scooters that the delivery people use 2. Zomato realty for contructing cloud kitchens. 3. Zomato school of Speedy delivery 4. Zomato has its own manufacturing unit to produce apparels 5. Zomato school of Culinary Arts
Zomato could also focus on a niche business - for example creating an app specifically connecting events, corporates, and restaurants/pubs with musicians/singers/standup performers, such that artists get direct opportunity boosting fair, ON-SPOT payment methods. Zomato can charge 1% from the ticketing as usual. This will give a boost to the artist economy (Partially Content creators as well), a boost to the new ticketing platform, and a boost to those restaurants. Sounds good Zomato :)?
Diversifying into the movies and events ticketing business seems like a strategic way to leverage their existing user base and expand their market presence. The impressive growth in their 'going out' business definitely shows potential. Competing with BookMyShow will be a challenge, but it could also drive innovation and better services for consumers. Excited to see how this unfolds! 🚀🍿
Zomato can try unsecured lending based on a person's spending patterns at different types of restaurants and the food they order. 🤔 It would be interesting to see how the data model works! #fintech #dataanalytics
But why, you have reached the Destination set by any startup i.e getting an IPO stage. Now I remember a moral that was taught to each one of us that a man knows nothing about his wants, desire and greed. Being stable and best in the segment is a good approach. Even if in the long run you are getting M&A by a giant still the business doesn’t get affected, in the hope of getting big leap there is an attrition rate to the USP of a business and history is the testimony to this fact.
It's too early for Zomato to venture into un-related business. We may have another Byju in the making. Finshots
First fix the core food delivery business Zomato .
This guy is superbly talented, ambitious and knowledgeable, but sometimes his ambitious seems like greed.
In my opinion, it’s a good diversification strategy and might work as well if Zomato play the cards right. Definitely an interesting company to keep an eye on in the coming years!
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2wDeepinder Goyal & Zomato - Please try entering the medicine delivery market. It has a substantial target audience, has costly premium memberships for the players that are already present and is a continuous business. As of now as well Wellness Forever Medicare Limited still uses Zomato to deliver medicines so why not have a service like Blinkit that can save a life in 10 mins? Also competing with BookMyShow might be interesting but difficult considering their size and contribution in the segment. While events are a great Idea(I also have an add-on suggestion in this space, which I'm happy to discuss with someone at Zomato), I'd personally not suggest entering the Cinema Market as I presume that it will get dissolved in the near future as more and more people shift towards OTT. Pranita Negi - Adding you so you can put this thought forward on my behalf as it might be ignored by the gazillion comments on this post.