Fresh’s Post

In celebration of Pride Month 2024, we highlight two members of our fresh family who led impactful events this month by uniting our teams and bringing to life our core value of Passionate Integrity. At fresh, we define Passionate Integrity as: Taking ownership of our actions and our impact, choosing courage over comfort, and using our authentic voice to do the right thing for our people, our brand and the community.   In the UK, our Head of Education for the UK and Europe, Caglar Odabasi , represented fresh in partnering with the Harrods LGBTQIA+ Network to host an empowering Pride panel and masterclass designed to help guests love the skin they’re in - discussing skin, body and soul - and learn hints and tips for boosting skin and confidence. In asking Caglar how leading in this event furthered the fresh core value of Passionate Integrity, he shared “At fresh we stand up for what we believe in and we are passionate to share it with the world. I have always felt that the diversity and individuality were always welcome during my 20 years at fresh. Sharing my own experiences and representing fresh in this event was a true example of this and I felt honoured.”   In New York City at fresh HQ, our Director of Global Communications, Kyle Schaffler partnered in leading an energizing event with Drag Trivia, a Drag Show as well as Drag Q&A for a moment of learning, reflection and celebration. Kyle shared how he connects his work to Passionate Integrity: “I’ve had the opportunity to celebrate three Prides at fresh. Using this platform is not just a celebration but also demonstrates fresh’s continual commitment to people. In essence, each of our Pride events is a testament to fresh’s steadfast dedication to doing what is right, both within our internal community and in the broader context in which we operate. I am lucky to work at an organization that supports all people regardless of gender, race and sexual orientation–where my authenticity is encouraged and celebrated”   Thank you to Caglar and Kyle for your leadership and commitment to learning, unity and belonging.   #skysthelimit #freshfamily #fresharoundtheworld

The Fresh Europe team is delighted to share their annual “Fresh Day”, celebrated last week! This year featured two great events: The team participated in a "Climate Fresk" workshop which highlighted environmental challenges and sharpened ecological awareness on both a professional and personal level. Additionally, the team hosted a corporate "Olympics", in anticipation of the 2024 Olympics taking place in Paris. In the spirit of teamwork and continuing to strengthen the fresh Europe family, together they crossed the finish line to a greener future during “Fresh Day 2024!” Thank you to Albane de La Selle, Alexandra Cahu, perrine prevost, Agathe Bernardot for organizing this celebration! #freshfamily #fresharoundtheworld #skysthelimit

In celebrating this year’s theme of “Advancing Leaders through Innovation” for #aapiheritagemonth, we are proud to be led by an Asian American female CEO, Ada Lien, who inspires our teams to lead as curious creators and innovate every day. Hear from Ada Lien and our fresh team members on how they bring innovation to fresh! Bijal Contractor, Senior Manager, Wholesale Planning and Analytics Franck Nan, Senior Director, Global Store Design Jason Wong, Director, Planning #skysthelimit #freshfamily

In featuring fresh China in our fresh Around the World series, the team was thrilled to host the “Tea Elixir Top Sales Awards” in Shanghai in recognition of the Top 30 China Beauty Advisors’ outstanding performance in Tea Elixir Sales! For the first time, the team held a 3-day celebration with our top achievers receiving a customized trophy for their accomplishments. In addition, our Top 10 China Beauty Advisors had a Shanghai Disney Resort trip to commemorate their success followed by a dinner celebration! Discover below how our fresh China leaders continue to inspire and motivate our Beauty Advisors in celebration of their commitment to fresh. #skysthelimit #fresharoundtheworld #freshfamily

fresh marked the 20th anniversary of Crème Ancienne in Shenzhen, China with a pop-up and dinner that immersed consumers and VIP guests in the heritage of this iconic product, inspired by the world’s first cream. At fresh, we are driven by natural time-honored remedies backed by science. The two-decade journey of Crème Ancienne—and the success of our Crème Ancienne Collection—is a testament to our team’s commitment to innovation and excellence. fresh’s founders Lev Glazman & Alina Roytberg, along with our CEO Ada Lien, Yan WANG, our GM of China, and members from the global team, attended the events celebrating this important milestone in our brand’s history. Congratulations to our fresh teams around the world whose dedication brought these remarkable activations to life, showcasing that sky’s the limit! #skysthelimit

At fresh, our team focused on our commitment to environmental stewardship for the month of April. We are energized to share two key events that encompassed our Earth Month journey: 🌍 The launch of our fresh Environment School and a Climate Fresk workshop: fresh has launched its fresh Environment school to provide education on environmental fundamentals to all employees. For our launch, 35 fresh HQ and North America employees learned about climate change during a collaborative workshop. The Climate Fresk workshop provided a holistic approach to understanding and addressing climate change and empowering individuals to become active agents of change at fresh and in their communities. 🌷 Volunteer Day at The Fresh Air Fund: In the true fresh spirit of community connection, we held our inaugural partnership event with The Fresh Air Fund, a non-profit aligned to our value of caring for the planet and future generations. Our fresh Sustainability Champions partnered with our DEIB Council to support in preparing The Fresh Air Fund's upstate campsite for the summer where they will welcome hundreds of youth from underserved communities in NYC to learn, grow, and thrive in nature. From volunteering to educating our employees on climate change: sky’s the limit to our commitment to make a positive impact in our community and to the planet!   Leticia Viveros Natalie Overton M.Ed The Fresh Air Fund Climate Fresk   #climatefresk #freshairfund #freshfamily #foreverfresh #skysthelimit

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We are proud to have VP of Sustainability, Leticia Viveros, representing Fresh as a "Voice of Impact" among LVMH Sustainability Leaders, and in partnership with the Council of Fashion Designers of America (CFDA). See Leticia share her insightful perspectives in the video series linked here: https://lnkd.in/eAheuwT6 #skysthelimit #foreverfresh

We are so energized from last week’s Fresh new Day! We were thrilled to welcome our fresh teams from around the world to New York City for our annual global meeting under the theme "fresh New Day". Focused on building connections through learning, exchanging best practices and recognizing one another’s achievements, our global and local teams had the opportunity to collaborate and strategize as one team with one dream!   In the spirit of Fresh celebrating success, we also recognized our Global Superstar Sales Winners! Our top Beauty & Sales Advisors from China, North America, UK, Southeast Asia, Korea, Hong Kong SAR and Travel Retail APAC, alongside their Retail & Education leaders, flew all the way to NYC to participate in a week of learning and development, with team bonding events, topped by a Gala thrown in their honor!   A huge thank you to all of our fresh team members who made this incredible and energizing week possible!   Nadine KHEIRALLAH Ada Lien Lev Glazman Alina Roytberg Hyang Berg Madeleine Thornburg Lisa Menechino Katie Mudd Ariel Yak Emma Chan Yan WANG Wonhee Lee Winnie Tay Sandrine Briatte Carolina Cespedes Virguez perrine prevost    #fresharoundtheworld #freshfamily #skysthelimit