Glossy’s Post

Jackie Aina, founder at FORVR Mood will be speaking at Glossy Beauty Pop, taking place July 31 in Los Angeles. Don’t wait to secure your pass to hear from her and other brand leaders to gain valuable insights and connections: https://buff.ly/4f0WPCZ

Luxury jewelry brand David Yurman has tackled the sports marketing opportunity through new partnerships with professional basketball stars. David Yurman’s new partnerships, announced July 9, mark the brand’s first long-term collaborations with NBA players. They include Kyle Kuzma of the Washington Wizards, D’Angelo Russell of the L.A. Lakers, Jalen Green of the Houston Rockets, Jaime Jacquez Jr. and Kevin Love of the Miami Heat, Josh Hart of the N.Y. Knicks and Seth Curry of the Charlotte Hornets.

Want to spend a day networking with your favorite influencers AND some of the most influential names in the beauty business? Glossy Beauty Pop is the event for you ✨

As 2-year-old home-care brand Homecourt inches closer to its third anniversary, intentionally expanding the brand is top of mind. On Monday, the company introduced a line of body care, which founder Courteney Cox called a natural next step.

On the heels of its award-winning Michael CeraVe campaign, L’Oréal-owned CeraVe is continuing to lean into content it deems “edutainment,” said Kelly Buchanan Spillers, global head of digital and social at CeraVe.

On July 7, it was reported by the British publication The Telegraph that Burberry was preparing to cut hundreds of jobs as part of a 45-day restructuring consultation following a sharp decline in the company’s stock market value. As of July 15, the brand has replaced CEO Jonathan Akeroyd with Joshua Schulman, who was previously CEO at Coach. #layoffs #restructuring Read more: https://lnkd.in/grU5zGaj

On July 7, it was reported by the British publication The Telegraph that Burberry was preparing to cut hundreds of jobs as part of a 45-day restructuring consultation following a sharp decline in the company's stock market value. As of July 15, the brand has replaced CEO Jonathan Akeroyd with Joshua Shulman, who was previously CEO at Coach.

Brands are updating their sales channels, with around 60% saying they’ve increased their number of retail partners in the last year. And, for 54% of brands, Amazon has become a greater focus.

Fragrance is an especially apt product to convey mental health and wellness properties, in part because of our sense of smell’s direct connection to the limbic system, the part of the brain that controls emotion and memory. And that potential connection to wellness is particularly attractive to new, younger fragrance consumers who are looking for scents that challenge traditional marketing built around the likes of sex appeal. “The younger audience is engaging with fragrance in an entirely different way to an older audience,” said Lisa Payne, head of beauty at trend forecaster Stylus. Stylus’ research found that 71% of fragrance consumers are looking for a scent that lifts their mood, with male consumers in particular looking for “functional” fragrances.

The modern college student lives in a 100-square foot space they call home, but according to a panel of 5,000 consumers that Urban Outfitters regularly taps for insights, the Gen Zers leaving for school this August want their school-year living quarters to serve as “multifunctional sanctuaries.” To enable that, Urban Outfitters is launching a three-stage campaign called “Shift Happens.” The goal of the campaign is to introduce Urban Outfitters’ home product to more consumers and to build relationships, according to the company. Per the National Retail Federation, back-to-college spending this year is expected to reach $94 billion, about $20 billion more than last year’s record, with an estimated spend of $1,347 per household.