SUMMERSALT’s Post

A lot has changed for SUMMERSALT since 2017, when it launched as an online-only, perfect-fit #swimsuit brand and quickly gained popularity on Instagram. For starters, it has since expanded to product categories including #sleepwear, #activewear and #intimates. Plus, it now operates stores, on top of its #ecommerce site, allowing customers to shop IRL in West Palm Beach, Myrtle Beach and Nashville. And #Instagram is just one piece of a larger #marketing pie. The growing business is the brainchild of Lori Coulter and Reshma Chattaram Chamberlin, serial entrepreneurs with complementary skill sets who managed to find each other and make a go of an ambitious business plan from their shared home of St. Louis. Now, six years later, Coulter and Chattaram Chamberlin are preparing for yet another year of #growth. Their plans for #2024 include opening more stores and doubling down on #collaborations, following their successful collections with brands including DVF (Diane von Furstenberg) and Rifle Paper Co.

Gail Buffington Buffington gives a nice shout to SUMMERSALT's team on analytics execution Attribution Masterclass: https://lnkd.in/dTJ9vCJX #attribution #incrementality #marketingmixmodeling #experimentation #education #mediaoptimization