Kirubha Perumalsamy’s Post

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embedded payroll + benefits @ rollfi

Software might be the greatest business model in the world. With zero/marginal cost of goods sold, each new customer costs next to nothing. Think about more traditional businesses like a coffee shop or restaurant. Every single cup or plate requires its own set of ingredients, prep and delivery. With software, you can build once... and sell forever. Embedded Fintech takes this to a whole different level. You get to combine minimal COGS with built-in captive audience with every partner you launch. It is literally distribution on steroids. Rollfi became an embedded payroll provider to take advantage of this EXACT dynamic. Our partners get stickier with predictable revenue, and we get a firehose of new customers. In a world where dev costs are plummeting, distribution is EVERYTHING. Embedded fintech cracks that code. #fintech #payroll #software #saas

Embedded Fintech = Zero Cost of Distribution

Embedded Fintech = Zero Cost of Distribution

rollfi.xyz

Drew Glover

Co-Founder at Fiat Growth | GP at Fiat Ventures | SF Business Times 40 under 40

3w

👏🏾👏🏾👏🏾

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Might be your best work so far 🔥

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