🌟 Bayer 04 Leverkusen expands partnership with sustainability partner LEDVANCE! 🌟
We are thrilled to announce the expansion of our partnership with Bayer 04 Leverkusen, the German football champions and DFB Cup winners. Building on our successful collaboration since the 2022/23 season, LEDVANCE will continue to be the Premium and Sustainability Partner of Bayer 04 Leverkusen until 30 June 2027.
This extended partnership marks a significant step towards enhanced ecological and social sustainability. A key project under this collaboration is the replacement of the floodlighting system in the BayArena, setting new standards in lighting technology and sustainability.
"We were able to work with LEDVANCE in the first period of the partnership on lighting projects at the BayArena as well as around the stadium," said Markus Breglec, Bayer 04 chief marketing and innovation officer. "The continuation of the sustainability partnership in connection with the replacement of the whole floodlighting system at our home ground strengthens the joint endeavour and takes the BayArena up to a new level in terms of lighting technology."
Thomas Fobbe, Head of Sales DACH at LEDVANCE GmbH, added, "We are excited to extend this equal partnership to support Bayer 04 Leverkusen with their sustainability goals in lighting and photovoltaic technology. The decision to install a stadium lighting system that exceeds UEFA Elite Level A requirements is a highlight for us, providing comprehensive illumination and show effects."
Starting from the 2024/25 season, LEDVANCE will enjoy extensive promotional rights, including TV-relevant press backdrops, LED perimeter advertising, VIP area visibility during home games, and a corporate box for business events. Additionally, LEDVANCE will continue supporting Bayer 04's women's and youth teams.
The project to replace the floodlighting system in BayArena began in late May, with completion expected by the end of July. The new system will feature a powerful, DMX-dimmable, colour-changing lighting system, enhancing the stadium's visual experience with 324 field lights, 60 RGBW Quattro lights for the stands, and 36 illuminated roof segments.
At LEDVANCE, we are committed to lighting up the future with sustainable, innovative solutions. Together with Bayer 04, we are leading the way in ecological and social sustainability.
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Lighting Consultant /Owner at CLTL New York
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