Melissa Burdick’s Post

My favorite panel for last on the last day of Cannes for me - a Women in E-commerce event that brought together our Connected Commerce ecosystem across brands, agencies, retailers and tech platforms hosted by myself and Pacvue , Kara Rousseau and Walmart Connect , and Rachel Tipograph and MikMak Rachel moderated an intimate panel with Helen Lin of Publicis Groupe , Renata Ferraiolo and Diana Haussling of Colgate-Palmolive We brought together the women in our space to discuss the macro trends and challenges we are facing. With goals of inspiration and fostering a network of peers, i left on a high. These are the women you read about in media, see the impact of their work through their industry successes, but to get to hear directly from them and meet others leading the charge was truly a highlight.

One of the most tangible implementations of AI is generated creative - Amazon continues to innovate with their own Image Generator API (which Helium 10 & Pacvue have made available to our customers). Now, you can generate creative simply from an ASIN, you can create multiple different sizes for different (especially) non-standard sizes. Thanks for the callout Amazon in your article! “As an early beta partner that has since fully integrated Image Generator into our platform, Pacvue has already seen that Amazon Ads advanced AI-powered tools eliminate creative barriers and enable increased ROI, a reduction in production costs, and faster multivariate testing for advertisers of all sizes,” says Melissa Burdick, president and co-founder of Pacvue, a commerce acceleration platform. “It’s thrilling to watch Amazon Ads introduce new offerings that transform our approach to branded imagery in a way that enables efficiencies and facilitates increased clickthrough rates and conversions for brands.” Amazon Ads Partners #retailmedia #generativeAI #amazonadvertising

Got to sit next to John Legend at the Amazon breakdast this morning and learn more about his new skincare line Loved01. Skincare is a difficult category to break into but having a star-powered founder certainly helps (and is quite the trend). Interestingly, he started the brand in b&m and then moved to Amazon where sales have been much more dominant. 🚀

💥 It's Time for RMN 3.0 According to Boston Consulting Group (BCG) -Brands have nearly tapped out shopper & trade budgets - without a step change, brands are reluctant to turn to other funding sources -Rather than hoarding data, retailers need to share data-driven insights with brands to allow the ecosystem to thrive & grow - RMN is the vehicle for achieving that https://lnkd.in/g9Qu32es

☀ Come join the Pacvue Chicago crew Tues July 16 @ 5:00 Sign up 👇 https://lnkd.in/gHapTygS

https://lnkd.in/gt9cxPVz

Who wouldn't want to work with this happy crew? The Pacvue team had a great time at #shoptalkEU - till next time!

Have you used #generativeAI to produce your ad creative? We've been running a lot of tests using Gen AI creative to optimize ads for micro-seasons - check out the results in my latest article: #retailmedia #aiadvertising #pacvue

https://lnkd.in/gVu5dRA5