Pinterest Business’ Post

While AI might be our industry’s new “It Girl,” the creative concept is still queen. As great as AI is, we can’t yet push a button to come up with a campaign at the level of this year’s Cannes winners. Maybe that will happen someday, but for now, I hope we can protect and preserve the oft-inefficient, delightfully unpredictable process of creative development. Because what lies on the other side promises to be worth the wait.

Over the last 15 years, the luxury industry has quietly defined the economy, generating $1.5 trillion annually with a 7% yearly growth. The luxury market is stronger than ever but is undergoing pivotal changes, making it harder to understand its broader impact. This year, Cannes Lions introduced the Luxury & Lifestyle Lions, highlighting the importance of this evolving market. Tune in from the #EqualityLounge at #CannesLions2024 as luxury leaders unpack proprietary research on the new dynamics of luxury and affluence, and learn how to position and elevate your brand at the premium price point. • Nadia Tuma Weldon, Head, Luxury Strategy and Insights, McCann Paris • Hilary Milnes, Executive Americas Editor, Vogue Business • Julien Calot, Chief Creative Officer, McCann Paris • Émilie Nguyen, Sales Director CPG & Luxury, Pinterest

CMOs at #Cannes are usually so busy they barely have time to eat, let alone deeply connect with other marketing leaders across the industry. That's why I always look forward to the Forbes World's Most Influential CMOs reception. I'm incredibly flattered to be included again on this year's top 50 list, but I'm even more buoyed by the opportunity to see so many people I've admired or collaborated with over the years, including Marian Lee of Netflix, William White of Walmart, Dara Treseder of Autodesk, Marcel Marcondes of AB InBev, Esi Eggleston Bracey of Unilever, Mathilde Delhoume-Debreu of LVMH, and so many more. The work at Cannes is always hugely inspirational, but, it's really about growing and learning from the people behind it. So having just a couple hours to connect directly with my peers about the math and magic of marketing is something I never take for granted. And, of course, a huge thank you to Seth Matlins, the ringmaster behind it all. He's about as optimistic and impatient with our industry as they come. Thank goodness for that. Finally, there is no way I'd be anywhere on this list without all the incredible leaders across my team. I'm so proud to be one of the faces representing your work, but make no mistake: this award is yours. Thank you for the heart, intelligence, and integrity you bring to our mission every day. It is a privilege to be on this team. See the complete list here: https://lnkd.in/eUV44z_a