P&G Signal Innovator Jasmine Turner (She/Her) launched a breakthrough platform at P&G. As Senior Strategic Media Planner, Turner and her team helped bring media planning in-house at P&G. Using Audience Modeler, a pilot program with Amazon, they were able to increase return-on-ad spend for the company. Audience Modeler offers a way for the media planning team to identify and engage with consumers who are interested in P&G's products. The team uses historical data from Amazon, looking to see who has used their platform to look for P&G products, then uses those insights to build ads for interested consumers. We'll announce this year's #PGSignal Innovators live at Signal 2024 on July 17. Learn more and register to attend: https://lnkd.in/gDDu3nnx #PGInnovation
Jasmine Turner (She/Her) you are a star!!! You always have been. I’m so proud to know you. Can’t wait to see what you do next!
Looking forward to the conference and celebrating everyone’s hard work and innovation! Thank you so much for sharing this.
As a communications professional, seeing how technology can help companies and consumers connect through common interests is exciting!
Great company to work for. I was in Dry laundry & Liquid laundry for 10 years. Sadly NAFTA took us out. Never forget NAFTA. It could happen to you.🇺🇸🙏🏻
Go Jasmine!
Congratulations Jasmine Turner (She/Her)!!
Award Winning Brand Builder | Business Leader | Strategic Marketing Expert | Multicultural Marketing Aficionado | ex-P&G
5dLove to see this for you, Jasmine! This is amazing work!