Raj Ananthanpillai’s Post

The Identity Theft Resource Center - Nonprofit (ITRC) has published its annual report that looks at the identity crimes committed against individuals as reported by the victims of those crimes. Some highlights of the report include: - Job scams are on the rise with a 118% increase. - Google voice remains the top scam, making up 60% of all scams in 2023 - 35% of stolen identities were used to create false accounts - 53% of stolen info was used to try and access financial services. These are just some of the shocking truths revealed about the growing risk of identity scans. one thing has become clear, we NEED a new solution now! As AI and voice technology continues to get more complex, scams become harder to spot. We need a solution that can keep up with new technology, one that assures genuine user presence and first party security, the only solution that can do that is Trua: #Trua #biometricID #biographicID #Genuinepresence #livenessdetection #scams #Jobscams #voicescams #identitytheft #fraudprevention #ITRC #databreaches #backgroundchecks #onlinedata #PII #dataprivacy #onlinesafety

Please join me in welcoming Stuart Vaeth to Trua's leadership team as Senior Vice President of Strategic Business Development.   Stu is a business and strategic partnership development leader with deep knowledge in the digital identity and authentication market. For the last 6 years, Stu served as VP of business development for Mastercard's digital identity network, a startup business within Mastercard focused on reusable identity. He has several years of experience in designing and marketing cryptographic solutions for the internet, addressing both enterprise and consumer markets.   Stu is a business leader with extensive experience in digital trust and identity verification. His expertise spans digital identity & authentication, biometrics, encryption, and digital payments. Throughout his career, Stu has held leadership positions at prominent companies such as Mastercard, SecureKey Technologies Inc (an Avast company), RSA Security, and Akamai Technologies. His roles and responsibilities have included developing key strategic partnerships, go-to-market strategies, and product marketing and management. Stu’s professional journey showcases a strong focus on innovation and technology advancement in the Identity and Security markets. He has been instrumental in launching digital identity networks, developing mobile authentication services, and developing strategic partnerships.   We are excited to have Stu join Trua and contribute to it’s continued growth and success. For more see the full press release here: https://lnkd.in/dp9PdcJ6 #Trua #TruaScore #TruaID #CE #digitalidentity #reusableidentity #employeespotlight #leadership

While cybersecurity is frequently associated with safeguarding against external threats, it's crucial not to overlook the dangers that can arise from within an organization. Typically this comes in the form of an employees, contractors, or supply chain participants who have access to critical data (including customer’s sensitive personal information), or systems and can intentionally or unintentionally cause harm. Whether it be malicious insiders, or damage done through negligence, or error, your organization needs protection from internal threat factors. Continuous monitoring platforms like Trua, and Zero Trust Architecture (ZTA) frameworks, are vital for mitigating these threats through real-time monitoring. #resuableID #verifiedcredentials #biometricID #biographicID #continuousevaluation #continuousmonitoring #ZTA #trust #backgroundchecks #insiderthreats #interalrisk #riskfactors #riskmitigation #trust #Trua #Endera

In the rapidly evolving digital landscape, maintaining Trust and Safety has become a paramount concern for businesses and platforms facilitating online interactions and transactions. Traditional background screening methods, however, often fall short, proving cumbersome, expensive, and time-consuming. As a result, many digital platforms resort to merely "checking the box" rather than implementing thorough vetting processes, leaving them vulnerable to potential threats, fraud, deep fakes, and security risks. While traditional methods have significant drawbacks, modern solutions like reusable verified credentials and continuous monitoring offer a path forward: https://lnkd.in/e2Xei3kC #trua #onlineprescence #trust #safety #onlinesafety #AI #deepfake #fraud #VerifiedID #reusuablecredentials #verifiedcredential #securecredentials #biometricID #biographicID

I recently sat down with Chris Sienko from the Cyber Work podcast by Infosec to discuss the AT&T data breach that exposed the data of over 7.6 million users. In our discussion we talked about preventative measures for attacks such as this, as well as the future of verified credentials within the cybersecurity space. You can catch up on the highlights of this conversation here: https://lnkd.in/gGXaaDAw For the full podcast go to cyberreport.io here: https://lnkd.in/gx7ww3xu #infosec #cyberwork #cyberreport #trua #awareness #ATT #verifiedcredentials #reusablecredentials #cybersecurity #securitytips #safetytips #databreahes #interview #datasecurity #PII #resuableID #verifiedID #biometrics #biographics

A lot of great conversation has emerged at this year’s Marketplace Risk & Safety 2024 conference. Trua CTO Jeff Highman attended this year, and there was much conversation to be had regarding trust and safety in this new digital environment we navigate today. One thing has become clear amongst industry professionals, we are now living in “the age of fraud”, and threats have gotten more sophisticated than ever. Follow the discussion that was the talk of the conference: https://lnkd.in/eSRxJqM7 #marketplacerisk #2024 #confrence #digitalID #digtialfraud #Trua #onlinesafety #backgroundchecks #fraud #AI #fraudprevention #biometrics #biographic #resuableID #verifiedID

The partnership between Trua and Thomson Reuters represents a fusion of expertise and innovation. This innovation has brought about the creation of a comprehensive suite of solutions that provide organizations with a dynamic and proactive approach to hiring, risk evaluation, and management. By leveraging this powerful combination of expertise and technology, organizations can maintain the highest security and compliance standards while benefiting from a streamlined and more efficient process. Learn more about Trua’s robust set of solutions here: https://lnkd.in/enjYniQk #trua #thomsonreuters #strategicpartnership #enterprisesolution #identitysolution #verifiedID #backgroundcheck #biometricID #biographicID

The health care industry faces a growing challenge of protecting patient information from cybercriminals, with data breaches and compromised personal data becoming increasingly common. As this article published in Medical Economics: https://lnkd.in/ezbuQ8EE suggests, one solution to this problem is the adoption of reusable verified digital credentials, which would allow patients to prove their identity without repeatedly providing sensitive personal information like social security numbers or driver's license details. These verified credentials under the guardianship of patients can even include important health records belonging to them. This approach reduces the amount of valuable data that healthcare providers need to collect and store, making it less appealing for hackers to target these institutions. By embracing reusable verified digital credentials, the healthcare industry can shift its focus away from costly cybersecurity efforts and back towards its core mission of patient care, while also rebuilding trust with patients whose personal information is better protected. #healthcare #cybersecurity #dataprotection #databreaches #userinfo #patientsecurity #biometricID #biographicID #medicaleconomics #medicalnews #verifiedCredentials #resuableID #electronichealthrecords #biometrics #trua

Reviews are a helpful tool when determining whether or not we should trust a new product or service. The better reviews something has, the more we view it as being trustworthy. But what do we do when we can no longer trust reviews? The rise of generative AI has enabled the creation of countless fake online reviews, eroding consumer trust in the digital marketplace. The anonymous nature of the internet has made it a breeding ground for deception, further highlighting the need for some form of user authenticity. If we are to trust the reviews of strangers on the internet then we need to know who those reviewers are, and this can be done through reusable identity verification credentials: https://lnkd.in/gv2vJGxG #onlinereviews #productratings #genuineprescence #userauthentication #authenticity #trust #safety #AI #fraud #consumerprotection #trua #biometricID #biographicInfo

Companies in their pursuit of tailored services and mitigating fraud will often rely on comprehensive dossiers on individuals. Recently 60 MINUTES reported that data brokers have detailed reports on users “religion, ethnicity, political affiliations, user names, income, and family medical history.” By enabling consumers to verify their information before it is shared or sold, first-party verification ensures the accuracy of data and upholds the integrity of personal information. For companies, the shift toward first-party verification and consent is not merely a compliance or ethical consideration, but a strategic imperative to reduce the risk of legal challenges and compliance costs. In addition, adoption of first-party verification and consent will serve as a competitive differentiator, as companies adapt to consumer demand and regulatory pressures: https://lnkd.in/ehtdNEXN #onlinesecurity #dataprivacy #verifieddata #verifiedID #onlineprescence #onlineusers #customerdata #PII #usermetrics #verification #trua #biometricID #biographics