Shivali Patel’s Post

Had a fantastic late 2 am call with the Amazon Global Selling team this week to shoot some content for their Amazon New Seller Accelerator program for sellers based in Philippines, Singapore and Malaysia. I shared a branding blueprint that can help sellers achieve a higher ROI in their Amazon business. Here are just FOUR tips from all the ones I shared that can hopefully lead to a better ROI for you too: 1) Building a brand is as much about what your customer sees as it is about what your customer feels. From your logo, to color psychology, font, imagery all the way to the experience you deliver, the interactions you have, and the sense of community that you facilitate. If you can craft a consistent brand well where your customers know exactly what to expect every time they buy your product, you'll create raving fans that will reap your rewards like retargeting and tailored messaging opportunities time and time again. 2) Owning a brand will give you access to Brand Registry which comes with an assortment of perks. Protect your IP, simplify counterfeit and unauthorized listing issues, tap into enhanced branded content and marketing tools, increased visibility and sales due to access Amazon Vine for early reviews and Amazon Transparency, etc. Quickly increase the longevity of the foundation you are building. 3) You don't have to have a massive budget to build your A+ content. Optimize with tools as simple as Canva templates, and discover keywords customers use to search up your products to include in your A+ using features like Historical Trends inside of Helium 10's Cerebro. You can then use the keywords to incorporate working themes into your images and while A+ in not indexed by Amazon, it is by Google so use your space wisely. You never know how one change can boost your conversion so I do encourage the use of Audiences to poll for feedback. 4) You can amplify your market share by adjusting strategy whenever possible. This includes things like monitoring your Brand Analytics (click share and conversion share) for your products, split-testing the components of your listing, utilizing Amazon Posts, having a brand kit ready to go to send out to your influencers, generating blogging content with embedded links to capitalize on SEO, bulk create branded content by using ChatGPT and Canva in conjunction.

Okay, so many buyers often rely on Amazon's Choice when making purchasing decisions. Identifying which sellers have this designation for specific keywords can help you understand who is leading the market and which keywords are most influential. Aka guiding you to discern which sellers to target and which keywords are valuable in your strategy. Here's what you can do. 1) First, run a single ASIN search inside of Cerebro for your product of interest 2) Use the Amazon Choice Filter and select 'Analyzed product' from the drop-down menu as seen in the attached image 3) Then click apply Doing this will show you all of the keywords the given product had the Amazon’s choice the last time H10 checked (if any). You can differentiate inside of Cerebro because the indicator logo will be fully colored next to the keyphrase. If you open up the keyphrase to the search results page, you will likely see it denoted as “Overall Pick” or "Amazon's Choice." As for the other options in the dropdown menu for Amazon Choice, “Other Product” means there was an Amazon’s choice but it was not the product we are looking at. Some other seller had it on their listing instead. Whereas no badges are for keywords and phrases - no one in the search result had the Amazon choice badges. Each option has a different reason on why someone might want to take a look at this or search for this. If one of your competitors holds the Amazon Choice badge for nearly every keyword, they'll be a formidable rival. On the other hand, if you find keywords with decent search volume but no badge, those might be your opportunity to earn the Amazon Choice badge. What do you reckon you'll find when you run this search?

Bet on yourself and you might just open more doors than you initially anticipated. Today, I got to close out my night with a webinar for Amazon Singapore as their keynote speaker during their Prime Day Ads Week (attaching a screenshot of one of the rooms right after my session ended) All because a couple months ago, I presented a case study at European Seller Conference that Bogdan Costache found impactful (thank you - so happy you did!) The thing about being a brand owner is that the process can be equally riddled with challenges as excitement. Thankfully, we also live in a time where there are so many ways to circumnavigate them.. Be it in brand development by branching completely out of the box with new ways to differentiate when sourcing to widen profit margins, using software tools like Helium 10 to audit and optimize your keyword strategies to rank easier and faster, or increasing efficiency and external traffic by generating a team of expert assistants at your disposal without actually hiring out. Hope those of you who were on the call were able to walk away with something new you can implement into your business(es) right away!

6 months into 2024, seven wondrous events later, a new brand launch, some book launches, copious amounts of networking and wild AI discoveries, finally deciding on coming back from my Linkedin hiatus to drip content some of the things I've learned and the experiences I've had. But first...more Helium 10 Weekly Buzz 😝 Here's what's new. 1️⃣ Walmart+ Week is set for June 17-23, ahead of Amazon Prime Day, offering discounts on products, gas, travel, and free Express Delivery. 2️⃣ Amazon Prime now includes a Grubhub food-delivery subscription for free delivery on orders over $12, enhancing Prime membership benefits and hopefully leading to users staying on the platform longer for increased conversions. 3️⃣ Amazon launched an FBA Inventory Age & Excess Analytics page to help sellers analyze aging and excess inventory with new tools and data visualization. 4️⃣ Amazon received FAA approval to fly drones longer distances without visual spotters, aiming to deliver 500 million packages annually by drone by 2029. 5️⃣ Amazon's A-to-Z Guarantee now covers property damage or personal injury caused by defective products in several European countries, ensuring secure shopping. 6️⃣ Reports suggest some Temu sellers might be copying Amazon products, raising concerns about intellectual property.

Did you know you can analyze your competitor's PPC strategies with Cerebro? Use these filters to see where they might be concentrating their PPC spend to distill down to profitable keywords and phrases or perhaps where they aren't running any ads at all.