Tapcart’s Post

If your mobile CX isn’t up to par, you’ll be leaving money on the table this BFCM. Here’s the data: - The largest driver of 2023 online BFCM sales came through mobile devices ($5.3 billion), with that number expected to rise in 2024 - 81% of consumers plan to use mobile shopping apps this BFCM - 89% of Gen Z and 84% of Millennials view mobile apps as a crucial shopping option For brands that have mobile apps this means: - Implementing strategies NOW that drive app downloads to build a loyal customer base that you can engage with during BFCM - Optimizing your push strategy. 40% of shoppers reported they’ve made a purchase directly from a push notification - Using Tapcart Custom Blocks to create unique experiences that’ll keep your customers engaged throughout the holiday season For those that don’t have a mobile app, there’s still time. You can launch an owned sales and marketing channel designed to deepen customer relationships and generate reliable revenue from your most loyal customer cohort for BFCM and beyond. Optimize your BFCM strategy with more consumer insights like these with our 2024 BFCM Consumer Trends Report. Link in the comments.

The holiday season is fast approaching. How are YOU thinking about customer loyalty? Okendo's recommendation? NOW is the time to hone in on loyalty-focused strategies to make sure you're set up for BFCM success. We're excited to have our very own Director of Ecosystem Partnerships, Jon Knott, speak alongside experts from Gorgias, Rebuy Engine, and Dixxon Flannel Co. to uncover tried and true loyalty strategies that increase BFCM sales. 🗓️ Wednesday, July 31, 9:00 AM PST / 12 PM EST Unlock new levels of loyalty with a personalized customer experience your shoppers will love! Register here: https://lnkd.in/djSiJmYu

Creating reliable revenue this BFCM means getting into the minds of consumers to truly understand what motivates them…but that’s not easy. DTC pros are being asked tough questions like: - What is the perfect discount percentage that motivates purchasing behavior without giving away too much margin? - What types of ads are BFCM shoppers most receptive to and how does that influence my messaging in the leadup to the holiday season? - Which channels are my core customers most active on and what are the safe bets and big swings I should be taking to engage them more effectively? The answers to these questions are key in making sure your BFCM strategy, from now until 2025, is optimized to drive efficient revenue. That’s why we surveyed 1,161 consumers, sorted through the data, and are excited to announce the release of our 2024 BFCM Consumer Trends Report. In it, you’ll get the latest consumer trends shaping BFCM season, pulled from proprietary data, insider experts, and top global brands. But this report isn’t just about understanding shoppers – it’s about actionable strategies you can implement now. You’ll also hear from top industry minds like Nicole (Booth) Daly (Klaviyo), Adnan Shah (Rebuy Engine), Mia Healy (Triple Whale), Diana Buccella (Gorgias), Bar Bruhis (KnoCommerce), Eve Rouse (Nosto), and Nihar Kulkarni (ROSWELL). If you want to get into the minds of BFCM shoppers and unlock insights that’ll help your BFCM strategy drive action, the full report is waiting for you. Link below.

Has your CX lost its magic? Don't worry, we won't tell. But we will help. 🤝 Here's a little sample of what we've cooked up in our blog: 🫶 Launching a loyalty program to reward customers with meaningful perks not only retains them but turns them into brand advocates. And that doesn't always mean discounting – exclusive access and experiences can also have a big impact. 📊 Your data is gold...and using it is crucial in understanding customer behavior and preferences. From that data, you can build a truly personalized experience that is more aligned with what your customers really want. 📈 That elevated experience results in deeper customer relationships, higher engagement, and stronger retention rates. Zero in on how to create a CX that's both efficient for you and meaningful to your customers: https://lnkd.in/gEq3MJ4c

Stay tuned. 👀 Sign up to be the first to get the latest trends shaping BFCM season, pulled from proprietary data, insider experts, and top global brands: https://lnkd.in/gAjxaaPd

Reason Brand Inc increased their BFCM revenue by 42% with a mobile app. Rob Farella and the Reason team wanted a way to boost sales and reach customers more effectively by breaking through the BFCM noise. So they launched a mobile app. Now, the brand can stay top of mind by owning real estate on the home screens of its customers and engage those customers directly with push notifications. With their mobile app and website now working synergistically, they've managed to boost overall conversion rate by 41%. Mission accomplished. Here's the story👇

A huge congrats and THANK YOU for always bringing positive energy and sharing tips & insights with the Untapped community! Jason Haven 🏆