The PCA Companies’ Post

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As we step into spring, there’s no better time to celebrate all things olfactory, and The PCA Companies is thrilled to share the following fragrance updates from the first quarter.  SWISS ARABIAN: As the Arabian scent trend continues to gain traction in North America (hey, TikTok!) the luxury perfume house has seen website sales up 100% vs PY while fan-favorite fragrance oil Layali, a juicy fruity-floral oud, secured the top deal page on Amazon during Valentine’s Day. KENDRA SCOTT: We’re delighted to announce the exclusive partnership between The PCA Companies and Dillard’s stores nationwide to launch Kendra Scott fragrances in-store and online. With an existing foothold in Dillard’s for her eponymous jewellery, the newly-launched fragrance trio - Ruby Musk, Amber Aura, and Jade Blossom – it's a natural next step for the celebrated brand. THOMAS KOSMALA: With a strategic step-change in positioning within the prestige fragrance department, the collection from the renowned alchemist of scent has seen impressive growth in recent months and is ranked in the top ten at Dillard’s. MERCEDES BENZ: Mercedes Benz has driven its elevated fragrance franchise to a top-twenty position at BELK, thanks to a distribution increase of 37%. With the latest iconic trio of scents taking inspiration from the elements – Land, Sea, Air – they can be worn stand-alone or layered for dimension.   MONIQUE LHUILLIER: This year, The PCA Companies has delivered significant expansion for Monique’s Lhuillier’s namesake fragrance with the introduction of 43% additional doors at BELK. With notes of Sicilian bergamot, freesia, and violet musk, it’s the perfect fashionable floral for the season. Here’s to all our incredible fragrance partners!

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