Vince Velasquez’s Post

⭐ Share of Voice & Rules Case Study ⭐ with our clients at Market Performance Group. Thanks for the partnership Joe Gilliland, Anna Svetnicka, and Tripp Standa. Results: 📈 26% Increase in Share of Voice for CPG keywords. 📣 19% Share of Voice reached by CPG category keywords. 📉 15% Decrease in CPC due to efficiency in bid optimizations. Challenge: After a successful media strategy in 2023, the Market Performance Group teams aimed to maintain and boost their growth trajectory. Managing SOV presented a challenge, requiring efficient strategies to uphold competitive visibility. Pacvue Solutions: 💰 Budget Manager - Prevented campaigns from receiving zero spend, ensuring that SOV campaigns continued to receive necessary funding, and maintaining consistent visibility. 📣 SOV Optimized Rules - Dynamically adjusted bids based on the brand’s organic and paid placements. Specifically, to: - Increased Bids ⬆ - For keywords where the associated ASINs were not in the top organic or sponsored placements. - Decreased Bids ⬇ - For keywords where the brand was already highly ranked organically, driving efficiency by reserving budget for keywords where the brand needed more visibility. Read more here:

⭐ NTB & Loyalty Case Study ⭐ A CPG client of ours had a challenge of growing percentage of sales coming from NTB users across Amazon DSP. Their Subscribe n' Save numbers were dwindling 🚩 and they needed to prevent efficiency & sales loss 🚩 . ✅ With the help of the Account Management team at Pacvue, we did a completed overhaul of their DSP program to have a more granular & manageable campaign setup, by expanding their upper and lower funnel targeting, with the LF tactics using ASIN and Keyword Research tools in Pacvue. Yes, you can create audiences based on organic keyword data 😉 . Perks of Helium 10 being our sister company 🔥 . ✅ The client also setup automated rules to dynamically adjust bids based on their custom requirements and KPIs. What were the results comparing MoM (the before and after effect) 📈 Increase NTB Customers by 9% 📈 Increase Subscribe n' Save users by 12% 📈 ROAS increased by 40% More case studies coming your way but if you want to know more ahead of time, dms are open 📩 .

⭐ Amazon DSP Case Study ⭐ 🎤 Drop ⭐ A CPG client never utilized day-parting for Amazon DSP, and to be honest, most clients do not (big miss). Luckily for them, they are a Pacvue client and our ADSP solution is a Lamborghini 350 GTV Engine powering Amazon's own DSP console. What were their DSP challenges? 🚩 Wasted ad spend during early AM hours. 🚩 Deflated DPVR and ROAS while CPMs were high across various hours of the day. What did we do in Pacvue to analyze the situation? ✅ Reviewed Amazon Stream live DSP reports, at the line item level ✅ Created AMC reports to see hourly purchase behaviors, at the order level .... then lastly ✅ Created auto bid-boost day-parting to lower bids by 10% during times performance was ⬇ and ✅ increased bids by 15% during hours of the day when performance exceeded their benchmarks. What were the results you ask? 📈 Sales were up by 30%+ & overall ROAS increased 70% 📈 Increase of SnS by 230% and DPVR by 180% ...... all when spend was down m/m by 20% 👀 So ask yourself, why aren't you utilizing a tech platform with Lamborghini engine that can increase 🚀 your Amazon DSP initiatives. DMs 📥 are always open for this lower hanging 🍒 🍉 🥝 (this means fruit). -VV

⭐ Amazon Case Study ⭐ --- Before becoming a client of Pacvue's, this large CPG advertiser had a slew of red flags with their Amazon business. At Pacvue, we knew our solutions could solve for these immediately. What were the issues harming their bottom line?? 🚩 No visibility into Buy Box ownership, or ability to correct it 🚩 Manually wasting hours of time filing tickets with vendor central 🚩 Zero ability to optimize advertising dollars based on vendor central data What did we implement in Pacvue to help these time-consuming and performance dwindling headaches?? ✅ Set up automated rules to pause and/or decrease bids on ASINs for which had less than 85% Buy Box ownership over the past seven days.  ✅ Implemented ticketing automation, which filed vendor central tickets every hour. What were the results in the first couple of months after setting up this strategy?? 📈 $425K+ of ad-attributed product sales, due to Commerce x Ads Integrated Rules 📈 $500K+ revenue gained from 3% increase in Buy Box Ownership, due to ticketing I mean... a full suite of solutions at a client's fingertips, my dms are open. -VV

A new Pacvue Q1 2024 CPC Report is out, and it digs into category insights + looking ahead at Prime Day, because it's never to early to start preparing.. Check it out the link Imteaz Ahamed shared below! I love the client quotes, our marketing team has done an amazing job. Speaking of preparing for Prime Day, have you used AMC data to plan your days, weeks, or entire month out? Our Path to Conversion & Suggested Budget Allocation features will steer you in the right direction (aka reach out to learn more 😉) Cheers!

Sorry for keep adding photos of this bow-tie but my Marketing team keeps defaulting to my Slack image 🤣 (ya ya i know.. it's me, hi, i'm the problem). Maybe I can finally get headshots made... but for now, 🥂 🍾 + a vaca are more important for all the hard work I do for the people and company I appreciate so much. Thanks, Pacvue leaders! 🚀

Attending ShopTalk and want to talk shop? I know, that's an awful pun, but I will discuss how Pacvue is accelerating our client's commerce business through the most advanced features in the market for Amazon, Walmart, Target, Instacart, and much more - Not to forget about Amazon DSP + AMC, which is probably my main skillset so I needed to save the best for last. Looking forward to connecting, book a meeting here: https://lnkd.in/guZStV6t Ps. Unfortunately, I'm keeping the black tie at home.

Big news from Pacvue & Merkle! Together, we were first to market using our new Chewy Ads Integration. For those who do not know, Chewy is $15B+ business and has exceeded 15%+ growth YOY, and it will only continue to grow b/c Pet Care is a $320B industry. It was pleasure working closely with Luc Watson and Mika Takahashi at Merkle over the last 3 months in enabling usage of Automated Bid Rules, Budget Management, and Share of Voice solutions to help grow their Pet Brand's average monthly sales by 90% awhile improving ROAS by 50%. Exciting to see this come to life and even more pumped to assist future pet brands with our first class Chewy solution. If you're interested in accelerating your eComm Pet business, I'm a DM then an email away! Let's go 🐶 🐈 🚀! Read more here: https://lnkd.in/gm2hZRKJ Special thanks to Clare Hogan from partnerships for making this case study a reality.

Non-work related post because this is absolutely amazing for the small (yet big) state I come from... Most people don't watch Women's Sports but in Nebraska, our Volleyball team is full of Queens and they're about to shatter NCAA & US (and maybe World, @ 91,650) record for biggest crowd to see a women's sporting event, with 91,000+ (more than Bears, Seahawks, and 95% of NFL teams) in attendance tonight when they play in the Nebraska Men's Football Stadium. What an amazing accomplishment for my dear ole Nebraska & Women's Sports!