The way we look for answers online has never been more complex. As AI and influencer-generated content proliferates, people are seeking real, human content they can trust. At Reddit, we’re answering the call for authenticity the best way we know how: conversations. Our newly redesigned Conversation Ads focuses on enhancing these genuine interactions with premium ad placements that put advertisers front and center when users are reading or researching relevant topics. Become a part of the discussion with Reddit Conversation Ads—a type of ad you won’t find anywhere else. Learn more: https://lnkd.in/eMH6HNxm
Reddit for Business
Social Networking Platforms
San Francisco, CA 14,413 followers
Reddit is the heart of the internet, where millions gather for conversation and community.
About us
Reddit aspires to be the heart of the internet, where 57+ million people engage, discover, comment, share, and vote in more than 100,000 communities. From breaking news, to fandoms, lifehacks, gaming, sports, health, and the internet’s cutest animals, Reddit is where people gather for conversations about the things they care about. Interested in advertising on Reddit? Create an account at https://www.redditforbusiness.com/
- Website
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https://bit.ly/Reddit4Business
External link for Reddit for Business
- Industry
- Social Networking Platforms
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, CA
Updates
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Every day, people are turning to Reddit for authentic answers. Last week we invited our partners to embark on an explorative journey through our communities to discover how conversations on Reddit are answering the queries of today and informing the search results of tomorrow. From dipping their toes in r/ShowerThoughts to soaking up the beauty recommendations in our bathtub, our partners got the chance to experience the conversation, recommendation, and decision-making path that millions of redditors take on a daily basis. Check out our video below and download your copy of our latest research exploring how search is changing: https://bit.ly/3xX6Xfj #TheKeyToContext #RedditforBusiness
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"The company has largely developed its advertising opportunities as a way to provide worthwhile returns to a plethora of stakeholders. Search and video ads, for example, are powering Reddit’s rebrand to advertisers as a recommendation engine. Subreddits, CEO Steve Huffman and COO Jen L. Wong told Ad Age last year, are a place where brands can find consumers who are already interested in purchasing their kinds of products." 👏
Is it hot in here or is it just us? Thank you, Ad Age, for naming us as one of the Hottest Brands of 2024. Read more: https://lnkd.in/ejWTdNx2
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Reddit for Business reposted this
The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context
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❓ The Ask: Every Mind Matters, an NHS-approved mental well-being program, wanted to raise awareness and engagement on Reddit using custom insights that showed redditors frequently discuss mental health. 💡 The Reddit Solution: With Reddit’s KarmaLab, Every Mind Matters launched a Megathread offering self-care tips, surpassing engagement benchmarks. Resulting in a +2pp lift in Aided Awareness and a +1pp lift in Ad Awareness. Here's how: https://lnkd.in/euw_U-Bb
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At Reddit, we are building the future of contextual advertising and how interest-based communities and real conversations create the right context for businesses and brands to thrive. Yesterday in London, we gathered our valued partners for The Key to Context, an event that brought to life the searches consumers are looking to have answered and the rich conversations on Reddit that provide context for users and advertisers alike. Thank you to all who attended. #RedditforBusiness #KeyToContext
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Join us in Toronto 🇨🇦 on September 10th for Reddit Unlocked: The Key to Context. We'll explore how conversations on Reddit create rich worlds of contextual relevance where advertisers can find their people in the right place, at the right time - in the right context. Attendees will learn how brands can tap into these conversations to reach a unique, highly engaged audience across #Canada. We’ll share our latest research into evolving search behaviors and what it means for brands’ media mix. Reach out to your Reddit business rep for RSVP and more details.
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Ready to connect with your audience on Reddit? Learn how to find and join top communities in your category with Reddit Pro. Understand what your audience cares about, explore community guidelines, and dive into trending topics. Join the Reddit Pro Beta and start engaging with redditors today: https://lnkd.in/eANRQbZV
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What's Trending on #Reddit Right Now - July 9th 🇺🇸 Edition
Reddit Trends 🇺🇸 Newsletter - July 9th Edition
Reddit for Business on LinkedIn
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85% of people who used Reddit when looking into holiday gifting made a purchase based on that research. 🎯 Join us for the Festive Gifting webinar on Thursday, July 18th, at 10 am PT | 1 pm ET to learn how to go full-funnel festive on Reddit. We’ll be joined by Lucy Camuti, marketing lead at Chubbies Shorts, who will share how Chubbies found success on Reddit with their holiday campaigns 🎁. RSVP to attend: https://lnkd.in/g8KNt8gt
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