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Meta seeks a Product Marketing Manager who is excited by the opportunity to bring the next billion of users to Meta. This is a strategic role with responsibility for identifying new user acquisition and monetization strategies, as well as understanding the programmatic importance of working with telco partners.
In this role, you will identify market and user insights in order to guide strategic direction, product development, and product adoption. Key to this is accelerating solutions to innovate with carriers to attract new users. In this capacity, you will partner closely with Product, Engineering, Partnerships and Product Growth.
Excellent strategic thinking, cross-functional influence, analytical and communication skills are a must, as well as comfort with ambiguity. Ideally, you will also have a strong understanding of the market forces shaping the telecom ecosystem, and a track record of shaping product strategy and growing adoption.
Product Marketing Manager, Partner Growth Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on carrier monetization and user acquisition
- Identify significant long-term opportunities based on research, analysis and a strategic view of the telco market
- Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally
- Demonstrate a strong understanding of the broader Meta ecosystem and competitive landscape to create strategic product feedback and positioning
- Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy
- Partner effectively with Product Management to lead world-class product marketing communications for new products
- Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
- Grow product adoption and usage rates by supporting market facing programs and effective product launches
Minimum Qualifications
- 5+ years experience in marketing, consulting, communications, or internet technology
- Analytical, data-driven decision-maker
- Experience partnering with product teams to identify and bring to market solutions for businesses
- Experience collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring products to market
- BA/BS degree
Preferred Qualifications
- Experience in the telecom space
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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