Product Marketing Director, APAC

Product Marketing Director, APAC
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Singapore
Meta is looking for a product marketing leader to drive adoption and growth of advertising solutions for business customers across Facebook, Instagram, Messenger, Whatsapp, and future applications and services in APAC. In this role, as a thought leader, you will represent the full APAC business product roadmap and suite of product and solution offerings to stakeholders, external clients and partners. You must have experience closely partnering with Product, Marketing and Sales leaders on successful product revenue and product adoption programs. This leader has proven success in leading distributed product marketing teams in a cross functional, dynamic environment and demonstrated ability to lead strategic planning and tactical execution. Success in this position requires a strong understanding of the advertising industry and Meta’s advertising products. The successful candidate will have experience influencing VP/ Director stakeholders in the organization, including Product, Marketing and Sales Leaders around the world. At the same time, the leader of the APAC Product Marketing Team will need to be a strong, hands-on operational manager who is able to influence and execute against business objectives while growing and developing teams and individuals. This role reports to International Marketing, Director for APAC and will be a critical leader in the International Marketing, APAC Leadership team. This is a full time position based in Singapore.
Product Marketing Director, APAC Responsibilities
  • Lead and grow a team of high performing product marketers. Consistently hire top talent & build successful teams driven by clear mission & collaborative mindset
  • Drive focus, prioritize resources, and customize product solutions for businesses in the APAC region
  • Influence product roadmap & prioritization to build for APAC
  • Partner with regional cross functional team including Product, Sales, Marketing to synthesize market intelligence, build GTM strategy, and develop Central Product Activation plans to drive adoption of our advertising solutions, and leverage data to track, analyze, and report on performance
  • Design team’s operating model to build systems for collaboration, cascade & scale within the org’s continuously evolving structure
  • Ensure the right level of alignment, consistency and flexibility in approach across product marketing organization to maximize growth and scale impact
  • Develop strong relationships with key stakeholders across the company
  • Serve as a product marketing thought leader externally and internally across the business teams for the region
  • Be part of the International Marketing APAC leadership team
Minimum Qualifications
  • +20 years professional experience in technology or advertising, including as a people manager
  • Product marketing experience in the web technology sector and/or demonstrated ability to contribute at strategic, operational and tactical levels
  • Experience presenting to groups/C-level executives
  • Proven record of building, mentoring and leading a diverse multisite team, characterised by a culture of inclusion and engagement
  • Track record of influencing key decision makers in large multi-national organizations at variety of levels, including cross-functional leaders
  • Demonstrated ability to drive resolution in the context of competing perspectives
  • Strong executive communications and a track record of working well in cross functional teams
  • Organization and inclusive people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace
Preferred Qualifications
  • Proven track record of "moving fast" and delivering on tight deadlines
  • Proven business acumen
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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