Business Caller ID
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What is Business Caller ID?
Business Caller ID provides businesses with branded mobile communications when contacting their customers, prospects, and business partners. An extension of caller ID functionality, it can display the company name, logo, industry identifier information, caller name, title, address, the reason for the call, and an identity verification tag on the receiver’s mobile phone. This establishes trust, provides context for the call, and helps to ensure important calls are answered. It gives the receiving party confidence that they are not answering a spoofed phone number, originating from robocalls or scammers. This reduces exposure to phishing and identity theft.
These services verify businesses and their business phone numbers. Regulatory STIR/SHAKEN authentication protocols ensure calls are not marked as spam or blocked. Callers can select which of their business phone numbers they wish to use, and which related company information they want to have displayed on a customer call. Number grouping permits Individual departments to have different branding and identifying information. It provides the ability to view how your information appears on multiple device types.
Some vendors include priority call tagging for extremely important and time-sensitive calls. They have spam control algorithms to prevent abuse for this type of calling. Other vendor features include reputation management that monitors a company’s phone numbers across call blocking apps and major carriers. It provides alerts when a number is flagged as spam or likely to be spam.
Business Caller ID is effective for targeted sales calls, contacting customers regarding suspicious account activity, and following up on customer inquiries and requests. It is also valuable in the healthcare field to ensure important medical calls are answered. Contact Center Software sometimes includes limited business caller ID features.
Business Caller ID Features
Business Caller ID will include many of these features.
- Display: Company name, logo, industry, caller name, title, address, the reason for the call, number verification/authentication tag, priority call tag
- STIR/SHAKEN authentication standards, framework, and protocols
- Business number grouping for different identification and branding information
- View call branding appearance on multiple devices
- Reputation management
- Business phone number spam status
- Spam alerts based on call characteristics and external data from carriers and call blocking apps
- Dashboards or portals for centralized business caller ID management
- Calling metrics
- Calling analytics
- Mobile apps
- Multi-carrier telecom access
- Support iOS and Android
Business Caller ID Comparison
Consider the following when engaging Business Caller ID.
Contact / Call Centers: Investigate if your current contact/call center platforms support branded mobile communications. If so, depending on your needs, you may wish to extend those capabilities with dedicated business caller ID services.
Caller ID Reputation Management: Large companies with extensive customer calling activity will benefit from business caller ID services such as Hiya Connect which offer reputation management features and support brand protection.
Priority Calling Management: If your organization engages in important, high-priority calling where it is essential that your client answers your call, consider business caller ID services such as Truecaller.
Pricing Information
Most Business Caller ID services will require that you obtain a price quote. Pricing is based on the number of telephone numbers supported. Tiered pricing begins at $50 a month per number for 1-10 numbers. Unit costs dramatically decrease as the number of phone numbers supported increases. Prices can go as low as $1 per number per month for large-scale operations.