Giving Back to Our Communities
Nike employees volunteer at the Black Girls CODE Hackathon in Atlanta
We invest in more equal, inclusive and active communities to help create a future where everyone can thrive. We work with more than 200 organizations around the world dedicated to leveling the playing field and addressing inequality.
In its fiscal year 2021, NIKE, Inc. announced a four-year $40 million commitment on behalf of Nike, Jordan Brand and Converse to advance a more just and equitable society for Black Americans. In addition to the investment from NIKE, Inc., Jordan Brand and Michael Jordan donated $100 million during the next 10 years. Our Black Community Commitment invests in strategic national partnerships and supports local community organizations. Current grantees include: the NAACP Empowerment Programs, the NAACP Legal Defense and Educational Fund, Inc. (LDF), Black Girls CODE, Black Girl Ventures, Goalsetter and the National Urban League.
In Los Angeles, Converse is working with Homeboy Industries, the largest gang rehabilitation and re-entry program in the world. With Converse’s support, Homeboy Industries engages youth using creative arts programming to prevent recidivism.
The Inclusive Community investment program supports North America nonprofits working to advance equality in communities represented by our eight North America-based Employee Networks, collectively known as NikeUNITED. Intersectionality is a key consideration in awarding grants. It enables us to create more impact in each of the eight communities we support: individuals of all abilities; Asian American, Middle East and Pacific Islander communities; the Black community; the Latinx community; our military and veteran communities; Native American and Indigenous communities; the LGBTQIA+ community; and girls and women.