The YMCA of Metropolitan Fort Worth (the Y) was running omnichannel marketing campaigns — from social media to print advertising and outdoor signage, they were covering the bases. But they needed to connect the dots to boost results. And they wanted clearer insights about the people they were engaging with. Through Feathr, the Y was able to run a wide range of digital advertising campaigns, including geofencing, email mapping, keyword search, and retargeting campaigns — all in one place and learn key info about their audience that changed the way they built their messaging. 🙌 The results? 163k net-new audience 13k Turkey Trot runners (nearly double pre-Covid numbers) 44k prospective program participants Learn more about the Y's success: https://lnkd.in/g5XZgG3k #nonprofitmarketing #MarketingIsGood #multichannelmarketing #nonprofitdigitalmarketing
Feathr
Software Development
Gainesville, Florida 7,739 followers
Where nonprofits run and report on their marketing
About us
Feathr (https://feathr.co) is the Nonprofit Marketing Platform purpose-built to help mission and membership organizations unlock more. With easy-to-use advertising, email, and digital engagement tools, Feathr enables you to identify, grow, and cultivate your audiences. With Feathr, you can create and execute highly targeted and personalized campaigns that increase engagement, drive conversions, and generate more revenue. By gathering and analyzing data from multiple sources, Feathr empowers you to create campaigns tailored to the specific interests and needs of each individual donor or member. The platform also offers tools and integrations to help you manage campaigns across multiple channels, including social media, email, and mobile. You can track and measure the performance of your campaigns in real-time – no tech required – allowing you to make data-driven decisions and optimize your marketing efforts. If you're a nonprofit looking to increase engagement, generate more revenue, and achieve your digital marketing goals, then Feathr is the solution for you. Schedule time with a Good Marketing Strategist today to see how you can take your marketing efforts to the next level with Feathr.
- Website
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https://www.feathr.co
External link for Feathr
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Gainesville, Florida
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Adtech and Data Analytics
Locations
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Primary
550 SW 2nd Ave
Gainesville, Florida 32601, US
Employees at Feathr
Updates
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Looking for ways to maximize your year-end giving campaigns? Join our upcoming webinar with Aramelle Wheeler from the Food Bank of Northern Nevada, an expert in boosting donations through digital campaigns. She'll share firsthand experiences and actionable insights on how to get the most out of Giving Tuesday and year-end donation campaigns. Key takeaways include: 💌 How to run impactful email and ad campaigns with Feathr. 🎁 The dos and don'ts of setting up gift match campaigns 📆 Recommendations on effective campaign timelines. Save your seat now 👉 https://lnkd.in/gmujn-ae #eoymarketing #GivingTuesday #donationcampaigns #nonprofits #MarketingIsGood
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Are you looking to revolutionize your organization's marketing strategies and drive impactful results? Feathr's VP of Growth Marketing, Bradley Martin, will be joining other panelists to discuss nonprofit marketing strategies on Thursday, September 19, at 12 PM EDT. Tune in for this panel discussion by NXUnite by Nexus Marketing to hear about: 💡 Tips for sustaining long-term donor relationships 💰 Creating cost-effective marketing campaigns ✍️ Crafting compelling stories and impactful visual content 📈 Measuring the impact of your marketing efforts Save your spot 👉 https://lnkd.in/gr8bMF7K #NonprofitMarketing #Nonprofits
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Imagine exceeding your fundraising goals, expanding your reach, and making an even bigger impact on the communities you serve. With the right digital strategies in place, this is entirely possible. Our newest ebook, How to Boost End-of-Year Fundraising Through Digital Marketing, is designed specifically for organizations like yours looking to maximize end-of-year giving through digital channels. Enter your #DigitalMarketingEraForGood today, and download the free ebook today to get: ✔️ 5 of the most impactful digital marketing strategies that can help you reach your fundraising targets. ✔️ Real-world tactics from for-profit companies that can be used by your organization to drive donations. ✔️ Practical advice on how to implement these campaigns, even with limited budgets and staffing. Grab your copy today 👉 https://lnkd.in/g_9V7byk #MarketingIsGood #nonprofitmarketing #digitalmarketingforgood #nonprofitdigitalmarketing #InMyDigitalMarketingEra
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📢 Calling all Feathr clients! Join us this Thursday afternoon for a customer-exclusive #FeathrLive webinar for a deeper dive into email campaigns, including Single Send, Auto Send, and Reporting. Save your spot here: https://lnkd.in/g7m4XXd3
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On this week's #GoodMarketingBrief, Nhu breaks down the best ad formats to invest in — whether it's display ads, paid search, or social media. 🤔 Should you focus on display ads, paid search, or social media ads for your next campaign? The answer might be a combination! 💡 We dive into the details of each ad format, helping you choose the right approach to reach your campaign goals and make the most impact, and the power of a multichannel strategy to boost your visibility and engagement. 👉 [Read more] https://lnkd.in/gw93SnGm #NonprofitMarketing #DigitalAds #NonprofitCampaignStrategy
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Looking to increase event attendance and revenue? SAME's use of Feathr's digital ad campaigns brought in 235 registrations and $143k in ticket sales. 💪 Explore their success story to learn more: https://lnkd.in/gFyy9nPZ #membershipmarketing #associationmarketing #digitaladvertising #eventmarketing #MarketingIsGood
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In this week's #GoodMarketingBrief, Nhu talks about what's missing from your email strategy. 💌 While omnichannel is key, email is still a powerhouse, as it’s regarded as one of the most engaging channels. Even with busy inboxes, people are paying attention — it’s just about knowing how to reach them. Check out the brief for resources on what improvements to make, which deliverability guidelines to know about, and how other platforms can support your email strategy: https://lnkd.in/gNxtMF3v
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People of all ages are engaging with their favorite brands and charitable organizations online. With guidelines, algorithms, and best practices constantly changing, it can feel impossible to keep up with social media and to stay relevant. But we’re here to help! Tune in to #FeathrLive tomorrow, August 21, at 2 P.M. EDT, and we’ll share specific tactics and platforms that will resonate with supporters across all generations. RSVP here: https://lnkd.in/gCCppG4h
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Success is in the details. Stay ahead this Giving Tuesday and download our nonprofit calendar 📆 — created to help you plan for impactful EOY fundraising! Get your free copy today: https://lnkd.in/gKQsHCjx #nonprofitmarketing #EOYgiving #calendar #template