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Audio brand lift

Global & Lego

Overview

Lego wanted to use podcast advertising via Global to positively impact their brand funnel.  Alongside this, they also had another objective through radio and OOH to increase awareness and promote traffic to the ‘At Your Leisure’ Podcast.

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At Your Leisure with Sue Perkins

Campaign Vision

Tic  To increase awareness of Lego to the adult market and its part in providing adults with a ‘joyful focus’.

Tic  To increase consideration of Adult Lego Builder Sets

Tic  Demonstrate how Lego is a brand that can provide adults with a positive hobby beyond childhood

Our Solution

On Device measured exposure to Lego’s podcast campaign via their audio brand lift solution. 

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Audio brand lift

 

Our results

Specifically, the December burst of activity helped drive metrics across the entire purchase funnel:

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Tic  Lego enjoyed a +3%pt uplift when it came to consideration of their brand following the podcast campaign

 

Tic  The podcast advertising helped increase purchase intent for Lego by +7%pts

 

Tic  Agreement to the statement that ‘Lego provides challenging and relevant sets for adults increased by +8%pts

 

Some of our success stories

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Pepsi & OMD

PepsiCo & OMD commissioned On Device to provide an ‘Always on’ solution that provided a view of PepsiCo's performance across 4 beverage brands which would help inform planning and future spend…

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PayPal & Yahoo

Yahoo commissioned On Device Research to understand the impact of PayPal’s advertising campaign across both digital native and connected TV platforms to better understand how the activity helped shift awareness...

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McDonald's & OMD

McDonald's via OMD commissioned On Device Research to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to  understand how their campaign helped shift awareness...

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OPPO & Audacia

Oppo wanted to increase awareness and consideration of their Reno 10 Smartphone. They ran an audio campaign through Audacia Audio to use the power of audio to help them achieve these campaign objectives.