The 3,5-didehydrophenyl cation has been generated in good purity via sustained off-resonance irradiation for collision-activated dissociation of 3,5-dinitrobenzoyl chloride in a Fourier-transform ion cyclotron resonance mass spectrometer. Differences in the ion-molecule reactivity of this species from that of its cyclic and acyclic isomers allowed isomeric distinction to be achieved. This study represents the first definitive identification of this fundamentally interesting, doubly aromatic ion. However, the formation of the 3,5-didehydrophenyl cation was found to be the exception rather than the rule, with most 1,3,5-substituted benzenes yielding mainly acyclic C6H3+ isomers under electron ionization conditions. This mixed ion population was attributed to isomerization of fragmentation intermediates rather than any intrinsic instability of the 3,5-didehydrophenyl cation.