Abstract
In past years, many SHAs formed in local urban markets to better compete for managed care contracts. In response to 1990s forces, these SHAs appear to have adapted product, production, and selling orientations to their markets, aimed at large institutional purchasers of health care. However, health care markets have evolved differently than anticipated. SHAs and their hospitals should now adopt the marketing orientation and focus more on patients and enrollees.
MeSH terms
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Consumer Behavior
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Economic Competition / trends
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Health Care Sector / statistics & numerical data
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Health Care Sector / trends*
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Health Facility Merger / statistics & numerical data
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Health Facility Merger / trends
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Health Services Research
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Hospital Shared Services / organization & administration
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Hospital Shared Services / statistics & numerical data
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Hospital Shared Services / trends
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Hospitals, Urban / organization & administration
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Hospitals, Urban / statistics & numerical data
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Hospitals, Urban / trends
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Managed Care Programs / trends
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Marketing of Health Services / methods
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Marketing of Health Services / trends
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Multi-Institutional Systems / organization & administration*
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Multi-Institutional Systems / statistics & numerical data
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Multi-Institutional Systems / trends
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Organizational Affiliation / trends*
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United States