Functional projection: how fundamental social motives can bias interpersonal perception

J Pers Soc Psychol. 2005 Jan;88(1):63-78. doi: 10.1037/0022-3514.88.1.63.

Abstract

Results from 2 experimental studies suggest that self-protection and mate-search goals lead to the perception of functionally relevant emotional expressions in goal-relevant social targets. Activating a self-protection goal led participants to perceive greater anger in Black male faces (Study 1) and Arab faces (Study 2), both out-groups heuristically associated with physical threat. In Study 2, participants' level of implicit Arab-threat associations moderated this bias. Activating a mate-search goal led male, but not female, participants to perceive more sexual arousal in attractive opposite-sex targets (Study 1). Activating these goals did not influence perceptions of goal-irrelevant targets. Additionally, participants with chronic self-protective and mate-search goals exhibited similar biases. Findings are consistent with a functionalist, motivation-based account of interpersonal perception.

Publication types

  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Affect / physiology
  • Anger / physiology
  • Arabs / psychology
  • Black People / psychology
  • Female
  • Goals
  • Humans
  • Interpersonal Relations*
  • Male
  • Motivation*
  • Prejudice*
  • Projection*
  • Sexual Behavior / psychology
  • Social Behavior*
  • Social Perception*
  • Students / psychology