The local entropy production rate sigma (r,t) in turbulent thermal convection is obtained from simultaneous velocity and temperature measurements in an aspect-ratio-one cell filled with water. The statistical properties of the time-averaged sigma (r,t) are analyzed and the results are compared with the predictions of the steady-state fluctuation theorem (SSFT) of Gallavotti and Cohen. The experiment reveals that the SSFT can indeed be extended to the local variables, but further development is needed in order to incorporate the common dynamic complexities of far-from-equilibrium systems into the theory.