The theory developed by McGhee and von Hippel for ligand binding to a one-dimensional lattice-like macromolecule provides a closed analytical form in the Scatchard representation. The application of such theory has been complicated by two facts: (1) it has been practically reduced to binding techniques, such as equilibrium dialysis, in which the partition between bound and free concentrations of all reactant species are directly accessible and experimentally determined, but infrequently applied to other binding techniques, such as calorimetry or spectroscopy, in which the direct observable is a magnitude proportional to the advance of the binding reaction monitored along the titration experiment, and (2) Scatchard analysis, developed as a quantitative graphical method, is currently outdated and used only qualitatively because of its weaknesses, limitations, and deficiencies. However, a general exact method for applying such theory to titration techniques in a correct and precise manner, without any limitation, can be delineated. In this article, the theory of cooperative ligand binding to linear lattice-like macromolecules has been implemented in isothermal titration calorimetry for the first time. This technique provides a complete thermodynamic characterization of ligand binding, but it has been barely used properly for this type of system. The description, the analysis of the formalism, and practical guidelines are presented, with considerations for experimental design and data analysis.